# Fruity Plant-Based Protein-Rich Yogurts The Coconut Collab Strawberry Protein Yog By Michael Hemsworth | Published 2025-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-protein-yog References: [vegconomist](https://vegconomist.com/products-launches/coconut-collab-strawberry-plant-based-protein-yogurt/) & [coconutco](https://coconutco.co.uk/)  The Coconut [Collab](https://www.trendhunter.com/trends/the-coconut-collab-mlk) Strawberry Protein Yog is the latest creation from the UK-based coconut yogurt brand that's crafted with taste, texture and nutrition in focus. The product is made with a [dairy-free recipe](https://www.trendhunter.com/trends/forager-project-greek-style-yogurt) that includes coconut and almond in the base alongside a strawberry compote for a fruity flavor that also has no added sugar for additional peace of mind when it comes to unwanted ingredients. The product has [nine-grams of protein](https://www.trendhunter.com/trends/protein-yoghurt) in each pot with live cultures in the mix to give it a health-driven profile that will suit consumer preferences perfectly. Managing Director Anna Dominey spoke on The Coconut Collab Strawberry Protein Yog saying, "The Coconut Collab’s Protein Yog has been a hit with our consumers, who love that it is a natural way to get protein into their diet without any artificial sweeteners, so we’re thrilled to add a new flavour to the range. Like all our coconut-based Yogs, Strawberry Protein is thick, creamy, has no added sugar, and is packed with gut-friendly goodness – plus a boost of protein for a simple, delicious way to up your daily intake.” Image Credit: The Coconut Collab ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 68% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dairy-free Protein Alternatives:** As consumers increasingly seek dairy-free options, protein-rich yogurts made from coconut and almonds offer innovative alternatives that cater to dietary restrictions. - **Functional Foods Enriched with Live Cultures:** The emergence of yogurts with live cultures highlights a trend towards products that promote gut health and align with consumer interest in functional foods. - **Clean Label Natural Sweeteners:** The removal of artificial sweeteners in favor of no-added-sugar formulations reflects a growing demand for clean label products that prioritize natural ingredients. ### Industries Being Reshaped - **Plant-based Dairy Products:** The plant-based dairy industry is expanding with innovative products like coconut and almond protein yogurts, appealing to health-conscious consumers. - **Health and Wellness Food Sector:** Food companies are tapping into the health and wellness market by offering protein-rich snacks that are both nutritious and appealing to modern dietary needs. - **Gut Health Supplements and Foods:** With increased focus on gut health, the industry for supplements and foods that incorporate live cultures is experiencing significant interest and innovation. ## Related on Trend Hunter - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Portable Dairy-Free Granolas](https://www.trendhunter.com/trends/on-the-go-yogurt.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md)