# Berry-Flavored Protein Honeys Honey Blossom's Strawberry Protein Honey is a NEXTY Awards Finalist By Laura McQuarrie | Published 2026-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-protein-honey References: [newhope](https://www.newhope.com/nexty-awards/2026-natural-products-expo-west-nexty-award-finalists/)  As busy consumers search for easier, more enjoyable ways to hit their daily protein targets, innovative formats like [Honey Blossom's](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein-cereal) Strawberry Protein Honey are coming to market. This sweet, squeezable, made-to-drizzle product boasts no added sugar and highlights 15 grams of protein on-pack to make meals and snacks more nutritious. From enhancing warm oatmeal bowls to dipping fresh fruit or topping yogurt parfaits, this fruity honey stands out just as [protein-forward (and mostly savory) condiments](https://www.trendhunter.com/trends/honey-mustard-protein-pretzels) are beginning to emerge, and at a time when snackers are already in the habit of [adding flavor with hot honey](https://www.trendhunter.com/trends/nates-honey-products). Honey Blossom's Strawberry Protein Honey is a finalist in the 2026 Expo West NEXTY Awards' Pantry Staples category, alongside a protein pasta and user-friendly baking products. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 84% | Activity: 90% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-infused Condiments:** A surge in condiments that deliver meaningful protein per serving creates space for products that transform staples like honey, sauces, and spreads into nutrition-first flavor enhancers. - **Fruit-flavored Protein Formats:** Strawberry and other fruit profiles being combined with high-protein bases point to novel sensory-driven formats that bridge indulgence and functional nutrition. - **No-added-sugar Protein Snacks:** Consumer demand for protein-forward options without added sugars is prompting development of sweet-tasting products that rely on protein or alternative sweeteners for flavor and texture. ### Industries Being Reshaped - **Packaged Food:** Brands and manufacturers face opportunities to reformulate pantry staples into protein-enriched SKUs that command premium pricing and expand usage occasions. - **Sports Nutrition:** Traditional sports-nutrition players can leverage mainstream flavor formats to reach beyond gym-centric consumers into everyday snacking and meal supplementation. - **Retail Grocery:** Merchants and category managers may reconfigure shelving and merchandising strategies to spotlight hybrid functional indulgences that attract both health-focused and convenience-seeking shoppers. ## Related on Trend Hunter - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Pickle-Forward QSR Menus](https://www.trendhunter.com/trends/jimmy-johns2.md) - [Creamy Low-Calorie Condiments](https://www.trendhunter.com/trends/fropro-fit-sauce.md) - [Squeezable Peanut Butters](https://www.trendhunter.com/trends/drizzy-peanut-butter.md) - [Full-Flavor Protein Sauces](https://www.trendhunter.com/trends/saucified.md) - [Colorful Kitchen Pop-Ups](https://www.trendhunter.com/trends/colorful-kitchen-popup.md) - [Spiced Gravy Granule Mixes](https://www.trendhunter.com/trends/periperi-gravy.md) - [Espresso BBQ Sauces](https://www.trendhunter.com/trends/espresso-bbq-sauce.md) - [All-Encompassing Spicy Condiments](https://www.trendhunter.com/trends/spicy-dynamite-sauce.md)