# Eco Strawberry Packaging This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious By Amelia Roblin | Published 2015-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-packaging References: [packageinspiration](http://www.packageinspiration.com/freeze-dried-strawberries.html/) & [behance.net](https://www.behance.net/gallery/24971703/Organic-Food-Packaging) This strawberry packaging concept addresses a problem that consumers may not even realize exists. In the manufacturing process of foods and their wrappers alike result in the under and overproduction of units that may end up going to waste when supply and demand are not met. Jessica Brouwer's solution is to put these products in unmarked bags that can be made in great volumes and used to store a variety of different contents. These [freeze-dried berries](https://www.trendhunter.com/trends/fruit-snack-cups) are labeled with an [adhesive tag](https://www.trendhunter.com/trends/vidre) that can be fastened over the top of a closed brown paper bag. It takes a lot less material to produce these components, while still providing a generous canvas for branding elements like names, logos and images. This strawberry packaging idea is also [highly recyclable](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream) and inexpensive, making it a clever solution across the consumer packaged goods industry. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Opportunity for businesses to reduce waste and create eco-friendly packaging solutions. - **Versatile Packaging:** Opportunity for businesses to use adaptable packaging that can be used for different types of products. - **Cost-effective Packaging:** Opportunity for businesses to save on manufacturing costs by using less material for packaging. ### Who This Affects Most - **Food Packaging:** Disruptive innovation opportunity to create packaging solutions that reduce waste in the manufacturing process. - **Branding and Marketing:** Disruptive innovation opportunity to design packaging that can serve as a canvas for branding elements. - **Consumer Packaged Goods:** Disruptive innovation opportunity to use recyclable and inexpensive packaging to enhance product value. ## Related on Trend Hunter - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Recyclable Chilled Grocery Bags](https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag.md) - [Compostable Berry Packaging Materials](https://www.trendhunter.com/trends/echo-pads.md) - [Edible Snack Skins](https://www.trendhunter.com/trends/foodberry.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Plant Fiber Supermarket Packaging](https://www.trendhunter.com/trends/silphie-packaging.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md)