# Brunch Cocktail-Inspired Jams Aldi is Selling Strawberry Mimosa Jam Ahead of Mother's Day By Katherine Pendrill | Published 2020-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-mimosa References: [delish](https://www.delish.com/food-news/a32302925/aldi-cocktail-inspired-jams/) & [instagram](https://www.instagram.com/p/B_cRDQegAzy/) With Mother's Day just around the corner, [Aldi](https://www.trendhunter.com/trends/flavored-cheeses) has begun selling a pack of cocktail-inspired jams that includes tantalizing flavors such as Strawberry Mimosa. Sold under Aldi's Specially Selected brand, the new cocktail-inspired jams come in packs of four flavors. Each 5.6-ounce jam is inspired by a classic brunch cocktail, including Orange Mimosa, Peach Bellini, Raspberry Rosé, and Strawberry Mimosa. As far as texture goes, each of the spreads features bits of fruit, so you can savor each flavor. Though these new cocktail-inspired fruit spreads won't give you a buzz, they can help to jazz up everything from a piece of toast to a fresh stack of pancakes. In other words, they're the perfect condiment for your next at-home brunch. Image Credit: *@aldi.guru.* ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cocktail-inspired Fruit Spreads:** This trend of fruit spreads inspired by brunch cocktails presents an opportunity for innovative flavor combinations and unique product offerings in the condiment industry. - **Gourmet Brunch Condiments:** The rise of brunch-inspired condiments like Aldi's cocktail-inspired jams signifies a growing demand for artisanal and gourmet products in the food industry, specifically in the brunch condiments segment. - **Innovative Food Pairings:** The introduction of cocktail-inspired jams encourages consumers to explore unconventional flavor pairings, paving the way for creative food combinations and recipe development in the culinary industry. ### Who This Affects Most - **Condiment Industry:** The condiment industry can capitalize on the trend of cocktail-inspired fruit spreads by developing unique flavor profiles and expanding the variety of gourmet condiments available on the market. - **Food Retail Industry:** The growing popularity of gourmet brunch condiments presents an opportunity for food retailers to curate a diverse selection of artisanal products, attracting customers who seek elevated dining experiences at home. - **Culinary Industry:** The introduction of cocktail-inspired jams provides an avenue for chefs and culinary professionals to experiment with innovative flavor combinations, creating unique dishes and elevating the dining experience. ## Related on Trend Hunter - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md) - [Canned Donut-Flavored Cocktails](https://www.trendhunter.com/trends/jam-doughnut-daiquiri.md) - [Store-Branded Flavored Cheeses](https://www.trendhunter.com/trends/happy-farms.md) - [Cocktail-Inspired Sorbet Cups](https://www.trendhunter.com/trends/cocktail-mini-pots.md) - [Brunch Cocktail Kits](https://www.trendhunter.com/trends/brunch-in-a-cup.md) - [RTD Sparkling Mimosas](https://www.trendhunter.com/trends/darling-mimosa.md) - [Jammy Berry Perfumes](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues.md) - [Ready-To-Drink Mimosa Bottles](https://www.trendhunter.com/trends/readytodrink-mimosas.md) - [Bottled Berry Mimosas](https://www.trendhunter.com/trends/berry-mimosa.md)