# Aloe-Infused Lemonades Juice It Up!'s Strawberry Lemonade Twist is a Lower Calorie Option By Laura McQuarrie | Published 2023-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-lemonade-twist References: [restaurantmagazine](https://www.restaurantmagazine.com/juice-it-up-launches-strawberry-lemonade-twist-featuring-aloe-vera/) & [juiceitup](https://juiceitup.com/)  Juice It Up! is introducing a new limited-edition creation called the Strawberry Lemonade Twist this spring and it's a cool and refreshing drink that shares the benefits of aloe vera. This ice-cold slushy beverage lives up to its name and puts a spin on [classic lemonade](https://www.trendhunter.com/trends/tropicana-spicy) with a blend of [strawberries, lemonade, strawberry juice](https://www.trendhunter.com/trends/frosted-strawberry-lemonade) and the aforementioned aloe vera. As a result, the beverage is one that's lower in calories and rich in Vitamin C. This [dairy-free, plant-based and gluten-free drink](https://www.trendhunter.com/trends/califia-farms-creamy-refreshers) makes it easy for people to keep cool as the weather warms up, all the while experiencing the benefits of beneficial ingredients like aloe with immune-boosting properties. Aloe vera is also an ingredient that's revered for skin health, which is especially important now that people will be spending more time outside. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 45% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Aloe-infused Beverages:** The incorporation of aloe vera in various types of beverages for its health benefits and appeal to health-conscious consumers presents an opportunity for innovation and product differentiation. - **Limited-edition Beverages:** Creating limited-edition or seasonal beverage options can increase product excitement and encourage repeat customers, potentially leading to increased sales and revenue. - **Plant-based Drinks:** The growing demand for plant-based and dietary-restriction-friendly beverage options creates opportunities for disruptive innovation in the industry, including the incorporation of trending ingredients like aloe vera. ### Industries Being Reshaped - **Beverage Industry:** The growing demand for unique, healthy, and plant-based beverage options presents opportunities for innovation and growth in the industry. - **Health and Wellness Industry:** The increased emphasis on functional ingredients and health benefits in beverages aligns with trends in the health and wellness industry, creating potential for collaborative and complementary product offerings. - **Hospitality Industry:** The incorporation of unique limited-edition or seasonal beverages can enhance the customer experience and differentiate offerings in the hospitality industry, including hotels and restaurants. ## Related on Trend Hunter - [Tropical Pineapple-Infused Lemonades](https://www.trendhunter.com/trends/pineapple-infused-lemonade.md) - [Fruit-Infused Frozen Lemonades](https://www.trendhunter.com/trends/frozen-infused-lemonade.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Blue Algae Bottled Lemonades](https://www.trendhunter.com/trends/blue-magic-lemonade.md) - [Sweet Summery Smoothie Menus](https://www.trendhunter.com/trends/juice-it-up-summer-drinks.md) - [Spirulina-Infused Lemonades](https://www.trendhunter.com/trends/spirulina-infused-lemonade.md) - [Canned Sparkling Juices](https://www.trendhunter.com/trends/sparkling-juices.md) - [Refreshing Free-From Lemonades](https://www.trendhunter.com/trends/azzero.md) - [Detox Immune Supporting Smoothies](https://www.trendhunter.com/trends/immune-supporting-smoothies.md)