# Fruit-Flavored Crispy Rice Cereals Kellogg's Strawberry Krispies will Launch in January 2019 By Michael Hemsworth | Published 2018-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-krispies References: [chewboom](https://www.chewboom.com/2018/11/23/new-strawberry-krispies-set-to-debut-in-january-2019/) The [Kellogg's](https://www.trendhunter.com/trends/frosted-flakes) Strawberry Krispies cereal has been announced by the brand as a new flavor variety for consumers to pick up when looking for a different option to enjoy in the morning. The cereal comes as the third time that the brand has created a strawberry-flavored product, but is promised to have a completely new recipe than the other two to offer an exciting taste and textural experience. The cereal features a similar format to the original [Rice Krispies](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake) cereal with crisped rice and a low-calorie profile, but is infused with sweet strawberry flavor in each bite to give it a tastier profile. The Kellogg's Strawberry Krispies cereal will launch at retailers nationwide starting in January 2019. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-flavored Cereals:** Opportunity for disruptive innovation in creating new and exciting fruit flavors for breakfast cereals. - **Different Flavor Varieties:** Opportunity to innovate by introducing unique and enticing flavor options for cereal consumers. - **Enhanced Textural Experience:** Opportunity to disrupt the cereal market by creating cereals with innovative and enjoyable textures. ### Where This Applies - **Food and Beverage:** Opportunity for companies in the food and beverage industry to develop and market new cereal flavors and products. - **Breakfast Cereal:** Opportunity to disrupt the breakfast cereal industry by introducing innovative flavors and textures to attract consumers. - **Consumer Goods:** Opportunity for companies in the consumer goods industry to create and market unique cereal products to cater to consumer preferences. ## Related on Trend Hunter - [Strawberries-Studded Breakfast Cereals](https://www.trendhunter.com/trends/flakes-strawberries-cereal.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Creamy Fruit-Forward Cereals](https://www.trendhunter.com/trends/strawberries-cream-pebbles.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Vitamin-Rich Fruity Cereals](https://www.trendhunter.com/trends/kelloggs-rainbow-krispies.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md)