# Spicy Fruit-Infused Crackers Trader Joe's New Strawberry & Jalapeño Crisps are Sweet and Spicy By Katherine Pendrill | Published 2021-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-jalapeo-crisps References: [traderjoes](https://www.traderjoes.com/home/products/pdp/071945) Though it may seem like an unlikely combo, berries and hot peppers pair perfectly together in the form of [Trader Joe's](https://www.trendhunter.com/trends/chile-crackers) new Strawberry & Jalapeño Crisps. Though strawberries and jalapeños are a perfect duo for a margarita, the two ingredients rarely come together outside of the cocktail world. However, when brought together in the form of a [crunchy cracker](https://www.trendhunter.com/trends/wheat-crisp-crackers), it appears that the two are a match made in heaven. When tasting Trader Joe's new Strawberry & Jalapeño Crisps, the first thing you'll notice is the satisfying crispy texture. This crunch is "followed shortly by the [jammy sweetness of the dried strawberry](https://www.trendhunter.com/trends/strawberries-crme-pancake-waffle-mix), which in turn is tempered by the savory nature of the buttermilk cracker base and the sunflower seeds that can be found throughout." The whole thing is then rounded out by the heat of dried jalapeño for the perfect summer cracker. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruit and Spicy Flavor Combinations:** There is an opportunity for food companies to experiment with unique flavor combinations that may seem unconventional, but complement each other well. - **Innovative Snack Textures:** Companies can consider experimenting with different textures to make their snacks more satisfying and differentiated from typical snacks. - **Savory-sweet Hybrid Snacks:** There is an opportunity for companies to create snacks that combine sweet and savory flavors for a unique taste experience. ### Sectors Adopting This - **Food and Beverage:** Companies within the food and beverage sector can experiment with new products and flavors to attract and retain customers. - **Retail:** Convenience and retail stores can offer unique snacks that stand out to customers and differentiate them from competitors. - **Hospitality:** Hotels and resorts can offer their guests unique and innovative snack options as a way to enhance the guest experience. ## Related on Trend Hunter - [Tomato-Red Chile Crackers](https://www.trendhunter.com/trends/chile-crackers.md) - [Dried Shishito Pepper Crisps](https://www.trendhunter.com/trends/shishito-crisps.md) - [Slightly Sweet Pickled Peppers](https://www.trendhunter.com/trends/sweet-picant-peppers.md) - [Crispy Jalapeño Toppings](https://www.trendhunter.com/trends/new-crispy-jalapeo-pieces.md) - [Spicy Tempura Seaweed Snacks](https://www.trendhunter.com/trends/spicy-tempura-seaweed-snack.md) - [Star-Shaped Rice Crackers](https://www.trendhunter.com/trends/sugared-rice-cracker-stars.md) - [Artisan-Style Pickled Peppers](https://www.trendhunter.com/trends/pickled-jalapeo-pepper-slices.md) - [Dried Bell Pepper Crisps](https://www.trendhunter.com/trends/oven-dried-red-yellow-bell-pepper-crisps.md) - [Fiery Fruit Snacks](https://www.trendhunter.com/trends/fruit-fire-snack-crisps.md)