# Strawberry Guava-Inspired Plant-Based Beverages Nurish Brands Expands Its FEEL® Energy Drink Line By Kalin Ned | Published 2025-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-guava References: [bevnet](https://www.bevnet.com/pr/2025/03/26/nurish-brands-launches-new-feel-strawberry-guava-energy-drink--a-refreshing-take-on-clean-energy--good-vibes) & [spreadgoodenergy](https://spreadgoodenergy.com/)  [Nurish](https://www.trendhunter.com/trends/everyday-glam-pack) Brands' popular FEEL® energy drink line has expanded with the introduction of an exciting new and summer-ready flavor — Strawberry Guava. Known for its commitment to plant-based and functional ingredients, the brand adds an exciting tropical twist to its range with this new addition. Marketed as delivering sustained energy without subsequent crashes, the drink targets health-conscious consumers seeking alternatives to conventional energy drinks. The Strawberry Guava flavor offers an interesting yet approachable profile for contemporary consumers. The nootropic-enhanced beverage itself combines natural caffeine from green coffee bean extract with L-theanine for focused energy. The recipe is enhanced by antioxidant-rich vitamin C, and overall, Nurish Brands avoids artificial sweeteners in its FEEL® energy drink line. The product is also vegan and non-GMO certificated. Image Credit: Nurish Brands ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 62% | Activity: 77% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional-ingredient Beverages:** The inclusion of nootropic-enhanced compounds and natural caffeine in drinks presents an opportunity to disrupt the traditional energy drink sector by prioritizing mental focus and health benefits. - **Tropical Flavor Innovation:** Introducing tropical fruit flavors like Strawberry Guava to plant-based beverages is reshaping consumer palates and rejuvenating interest in vegan and health-focused products. - **Sustainability-oriented Drink Production:** Creating energy drinks without artificial sweeteners or GMOs aligns with growing consumer demand for sustainable and health-conscious beverage options. ### Who This Affects Most - **Plant-based Beverage Industry:** The expansion of plant-based energy drinks signals growing interest in alternative beverage categories offering both health benefits and environmentally friendly options. - **Nootropic Health Supplements:** Integrating cognitive-enhancing ingredients into consumable products is transforming the supplement market by offering mental performance benefits in everyday beverages. - **Natural Energy Drink Market:** Demand for energy drinks with natural, clean-label ingredients is nurturing a niche market opportunity focused on sustained energy without the drawbacks of traditional options. ## Related on Trend Hunter - [Exotic Energy Drink Flavors](https://www.trendhunter.com/trends/relentless-guava.md) - [Fruit-Forward Energy Beverages](https://www.trendhunter.com/trends/v8-energy.md) - [Tropical Summertime Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-strawberry-passionfruit.md) - [Strawberry Guava Non-Alcoholic Tonics](https://www.trendhunter.com/trends/strawberry-guava-nonalcoholic-tonic.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Plant-Based Energy Beverages](https://www.trendhunter.com/trends/yerbae.md) - [Vibrantly Flavored Protein Drinks](https://www.trendhunter.com/trends/fruity-protein-energy-drink.md)