# Boxed Strawberry Gifts A Supermarket in Hong Kong Sold Individual Berries for Valentine's Day By Laura McQuarrie | Published 2017-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-gift References: [news.asiaone](http://news.asiaone.com/news/lifestyle/hong-kong-supermarket-under-fire-selling-30-strawberry-nice-packaging-valentines-day) In place of picking up a [single rose](https://www.trendhunter.com/trends/valentines-daythemed1) from the supermarket on [Valentine's Day](https://www.trendhunter.com/trends/valentines-day-gift-box), consumers in Hong Kong, China had the chance to purchase a unique strawberry gift for their loved ones. CitySuper, a self-described "mega lifestyle specialty store," packaged rare individual strawberries that were imported from Japan by the box, making it possible for consumers to share a single, premium berry with a loved one. The boxed strawberry gift's exclusivity led it to be priced at a cost of about $30. While the idea of purchasing a single strawberry for almost $30 might seem like an outrageous idea to some, last year a supermarket in Japan's Hyoko Prefecture began selling bunches of 30 Ruby Roman grapes for $10,900. Fruits are traditionally given as gifts to others in Japan as a gesture of appreciation and relationship-building. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Individual Fruit Gifts:** Opportunity for supermarkets to offer unique and exclusive fruit gifts packaged for special occasions like Valentine's Day. - **Premium Food Gifting:** Growing market for high-end food items as luxury gifts, attracting consumers who seek unique and indulgent experiences. - **Exotic Fruit Imports:** Increasing demand for rare and imported fruits, creating business opportunities for retailers to source and offer unique fruit varieties. ### Industries Being Reshaped - **Supermarkets:** Supermarkets can tap into the trend of individual fruit gifts by offering customized packaging and unique fruit selections for special occasions. - **Luxury Food and Beverage:** Luxury food brands and gourmet retailers can target the premium food gifting trend by creating curated gift sets and highlighting the exclusivity and quality of their products. - **Import and Export:** Businesses involved in importing and exporting fruits can capitalize on the trend of exotic fruit imports by sourcing rare fruits from different regions and making them available in local markets. ## Related on Trend Hunter - [Accessible High-End Strawberries](https://www.trendhunter.com/trends/oishii-nikko-berry.md) - [Gifting-Friendly Freeze-Dried Fruits](https://www.trendhunter.com/trends/tru-fru-valentines-day.md) - [Romantic Assorted Bite-Sized Treats](https://www.trendhunter.com/trends/ritter-sport-valentines-day.md) - [Locally Sourced Omakase Berries](https://www.trendhunter.com/trends/omakase-berry.md) - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md) - [Low-Cost Valentine's Day Sundaes](https://www.trendhunter.com/trends/be-mine-chocostrawberry-sundae.md) - [Creamy Strawberry Liqueur Chocolates](https://www.trendhunter.com/trends/strawberries-cream-truffles.md) - [Valentine's Macaron Boxes](https://www.trendhunter.com/trends/laduree-canada.md) - [Valentine's Truffle Chocolates](https://www.trendhunter.com/trends/valentines-truffle.md)