# Chromatic Tropical Ice Creams The Baskin-Robbins Strawberry Dragonfruit Ice Cream is Eye-Catching By Michael Hemsworth | Published 2023-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-dragonfruit-ice-cream References: [chewboom](https://www.chewboom.com/2023/04/27/baskin-robbins-introduces-new-strawberry-dragonfruit-ice-cream/) & [baskinrobbins](https://www.baskinrobbins.com/en)  The [Baskin-Robbins](https://www.trendhunter.com/trends/sundae-funday-ice-cream) Strawberry Dragonfruit ice cream is the brand's [Flavor of the Month](https://www.trendhunter.com/trends/toffee-chocolate-chunk) for May 2023 and promises to provide patrons with a delicious way to start off the warm weather season. The ice cream starts off with a [strawberry and dragonfruit ice cream base](https://www.trendhunter.com/trends/dragon-fruit-series) that's infused with swirls of strawberry dragonfruit flavoring to give it a burst of additional flavor. The ice cream maintains the bright color of dragonfruit to make it a truly eye-catching addition to the brand's existing roster of flavors and product menu. The Baskin-Robbins Strawberry Dragonfruit ice cream can be picked up by fans at a discounted rate on May 31, 2023 when scoops will be 31% off in celebration of the brand's Celebrate 31 promotion. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 45% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Ice Cream:** Innovative ice cream flavors that combine bright colors and unique flavors can become popular offerings for ice cream parlours and quick-service restaurants. - **Fruit Infusion:** Fruit-based ice creams that offer a healthier and more natural alternative to traditional ice cream flavors have the potential to disrupt the ice cream industry. - **Discount Promotions:** Offering a discounted promotion for limited-time flavors can encourage customers to try new products and increase sales for seasonal offerings. ### Industries Being Reshaped - **Ice Cream:** Innovative recipe and flavor development for ice creams has the potential to disrupt the ice cream industry and attract new customers. - **Food Service:** Quick-service restaurants can capitalize on the popularity of colorful and unique ice cream flavors to attract customers and increase sales. - **Marketing and Sales:** Discount promotions and limited-time flavors can be an effective marketing tactic to attract new customers, promote brand loyalty and increase sales for food and beverage companies. ## Related on Trend Hunter - [Strawberry-Themed Ice Cream Menus](https://www.trendhunter.com/trends/baskinrobbins-national-strawberry-month.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Mango-Infused Dessert Items](https://www.trendhunter.com/trends/mango-fiesta.md) - [Fruit-Infused Ice Cream](https://www.trendhunter.com/trends/grilled-peaches-n-cream.md) - [Sour Candy-Inspired Ice Creams](https://www.trendhunter.com/trends/trolli-sour-blast.md) - [Tropical Fruity Ice Creams](https://www.trendhunter.com/trends/tropical-ticket-ice-cream.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Floral Creamsicle Ice Creams](https://www.trendhunter.com/trends/marigold-dreamsicle-ice-cream.md) - [Fruit-Forward Dairy-Free Smoothies](https://www.trendhunter.com/trends/nondairy-smoothies.md)