# Ultra-Refreshing Strawberry Citrus Drinks De La Calle Introduces the Strawberry Citrus Tepache By Kalin Ned | Published 2026-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-citrus References: [vendingconnection](https://www.vendingconnection.com/articles/tag/the-unattended-edge/)  De La [Calle](https://www.trendhunter.com/trends/mandarin-celebration), a brand specializing in modern interpretations of the fermented Mexican street beverage known as tepache, has introduced Strawberry Citrus as its newest flavour. This announcement effectively expands the brand's line of fruit-forward sodas, which are made through fermentation with lower sugar and calorie content than conventional soft drinks. The tepache Strawberry Citrus variety combines strawberries with a blend of citrus fruits to achieve a balance of sweetness and acidity, and like the brand’s other offerings, it is [USDA Organic](https://www.trendhunter.com/trends/damn-right-cocktails). The beverage contains six grams of fibre, 60 calories or fewer, and nine grams or less of sugar per serving. The recipe also boasts the addition of vitamin C. De La Calle marks the launch of tepache Strawberry Citrus a marketing campaign centered on fruit imagery and cultural references to Mexican street life. Image Credit: De La Calle ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 60% | Activity: 67% | Freshness: 68% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fermented Functional Beverages:** Growing consumer interest in fermented functional beverages creates room for products that merge probiotic benefits with low-sugar formulations and novel flavor combinations. - **Fruit-forward Low-sugar Sodas:** The rise of fruit-forward low-sugar sodas signals demand for beverages that prioritize whole-fruit flavor, fiber content, and reduced-calorie positioning compared with traditional soft drinks. - **Cultural Heritage Branding:** Increasing use of cultural references and street-life imagery in marketing highlights opportunities to differentiate products through authentic storytelling and regional culinary traditions. ### Where This Applies - **Beverage Manufacturing:** Innovations in small-batch fermentation and clean-label formulations within beverage manufacturing could disrupt scale-driven soda production by emphasizing quality, health claims, and distinctive taste profiles. - **Retail and Grocery:** Shifts in retail and grocery assortments toward functional, organic, and ethnically inspired beverages suggest the potential for new shelving categories and curated microbrands that attract health-conscious shoppers. - **Health and Wellness Supplements:** Crossovers between functional beverages and the health and wellness supplements sector indicate possibilities for drinkable formats delivering vitamins, fiber, and probiotic support as alternatives to pills and powders. ## Related on Trend Hunter - [Naturally Caffeinated Fruit Drinks](https://www.trendhunter.com/trends/strawberry-passion-fruit-refresher.md) - [Chili Lime Infused Slushies](https://www.trendhunter.com/trends/strawberry-mangonada-slush.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md) - [Spicy Chili-Infused Lemonades](https://www.trendhunter.com/trends/tropicana-spicy.md) - [Soda-Inspired Drink Mixes](https://www.trendhunter.com/trends/jarritos-x-taste-salud.md) - [Uplifting Aromatic Sodas](https://www.trendhunter.com/trends/chillax-soda.md) - [Fermented Pineapple Tequilas](https://www.trendhunter.com/trends/the-tepache-hiball.md) - [Private Label Fermented Beverages](https://www.trendhunter.com/trends/organic-drink-mixes.md) - [Punchy Mandarin Sodas](https://www.trendhunter.com/trends/mandarin-refresco.md)