# Crowd-Pleasing Non-Dairy Desserts Ben & Jerry's Strawberry Cheezecake is a Decadent Vegan Treat By Laura McQuarrie | Published 2024-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-cheezecake References: [streetinsider](https://www.streetinsider.com/PRNewswire/FASTEST+GROWING+BEN+%26amp%3B+JERRYS+FLAVOR+JOINS+NEW+NON-DAIRY+LINE+UP/22611847.html) & [benjerry](https://www.benjerry.com/flavors/non-dairy)  At the tail-end of 2023, [Ben & Jerry's](https://www.trendhunter.com/trends/oat-based-1) announced that it would be changing the recipe for all 19 of its dairy-free flavors from almond or sunflower butter to creamy oat as a base—and to kick off 2024, Ben & Jerry's launched Strawberry Cheezecake as its first flavor of the year. This frozen dessert is touted as "the newest, smoothest, creamiest recipe ever in the Non-Dairy format, and given its given its vegan profile, Ben & Jerry's dropped the word "cheese" from the name of this new product. This decadent dessert features a luxurious strawberry "cheezecake" base and a thick [graham cracker swirl](https://www.trendhunter.com/trends/love-crunch-granolas) for added texture and taste. According to the popular ice cream company, some testers preferred the new Strawberry Cheezecake Non-Dairy over Ben & Jerry's [Strawberry Cheesecake](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt) ice cream. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 40% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Shift to Creamy Oat Base:** Ben & Jerry's announced a switch to creamy oat as a base for all 19 of its dairy-free flavors, presenting an opportunity for other non-dairy dessert brands. - **Expanding Non-dairy Options:** Ben & Jerry's launched Strawberry Cheezecake as its first non-dairy flavor, highlighting the growing demand for vegan dessert options. - **Innovative Non-dairy Recipes:** Ben & Jerry's Strawberry Cheezecake offers a luxurious strawberry 'cheezecake' base and a graham cracker swirl, inspiring other brands to create unique vegan recipes. ### Who This Affects Most - **Non-dairy Dessert Brands:** The switch to creamy oat as a base by Ben & Jerry's opens up opportunities for other non-dairy dessert brands to explore similar ingredients. - **Vegan Dessert Brands:** The launch of Strawberry Cheezecake by Ben & Jerry's appeals to the growing market of consumers seeking vegan dessert options, creating opportunities for other vegan dessert brands. - **Creative Recipe Developers:** Ben & Jerry's Strawberry Cheezecake introduces innovative elements like a strawberry 'cheezecake' base and graham cracker swirl, encouraging other recipe developers to create unique and indulgent non-dairy desserts. ## Related on Trend Hunter - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/oat-based-1.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Plant-Based Oatmeal Frozen Treats](https://www.trendhunter.com/trends/oatmeal-dream-pie.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Dairy-Free Frozen Dessert Collections](https://www.trendhunter.com/trends/dairy-free-decadence-series.md) - [Non-Dairy Dessert Tours](https://www.trendhunter.com/trends/ben-jerrys-creamy-dreamy-nondairy-tour.md) - [Dairy-Free Banana Ice Cream](https://www.trendhunter.com/trends/bananas-foster.md) - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md)