# Edible Cheesecake Cookie Dough Pillsbury's Strawberry Cheesecake Cookie Dough is Safe to Eat Raw By Katherine Pendrill | Published 2020-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-cheesecake-cookie-dough References: [delish](https://www.delish.com/food-news/a32213986/pillsbury-strawberry-cheesecake-ready-to-bake-cookie-dough/) & [instagram](https://www.instagram.com/p/B_I3YXOBON3/) [Pillsbury](https://www.trendhunter.com/trends/pillsbury-big-cookies) is finally making it safe to eat a spoonful of cookie dough while baking with its new Strawberry Cheesecake Cookie Dough. Last year, Pillsbury rolled out its new Strawberry Cheesecake [ready-to-bake cookies](https://www.trendhunter.com/trends/doughlicious-cookie-dough). The cookies feature a rich cheesecake sugar cookie dough base studded with strawberry-flavored bits. But while the cookies were already a hit, the company has re-released the product with one important change to the recipe: the dough is not safe to eat raw. This means you can pop the [ready-to-eat cookies](https://www.trendhunter.com/trends/spooners-cookie-dough) in the oven and enjoy them freshly baked, *or* you can break off a bit of the Strawberry Cheesecake Cookie Dough and enjoy it straight from the package—without the risk of salmonella. Image Credit: *Pillsbury.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Safe-to-eat Cookie Dough:** The trend of creating cookie dough that is safe to eat raw presents an opportunity to cater to consumers who enjoy snacking on cookie dough without worrying about foodborne illnesses. - **Flavored Cookie Dough:** The trend of infusing cookie dough with different flavors, such as strawberry cheesecake, allows for unique and exciting flavor combinations that appeal to consumers looking for something new and indulgent. - **Convenience Baking:** The trend of providing ready-to-bake cookies offers convenience for consumers who want delicious homemade treats without the hassle of making dough from scratch. ### Who This Affects Most - **Baking and Confectionery:** The baking and confectionery industry can tap into the safe-to-eat cookie dough trend by developing and marketing their own line of edible cookie dough products to cater to consumer demand. - **Food Manufacturing:** The food manufacturing industry can explore opportunities to create and distribute flavored cookie dough options, capitalizing on the growing demand for unique and indulgent flavors in convenience baking products. - **Ready-to-eat Snacks:** The ready-to-eat snacks industry can incorporate safe-to-eat cookie dough as a new product category, offering consumers a convenient and indulgent snacking option that is ready to enjoy straight from the package. ## Related on Trend Hunter - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md) - [Supersized Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-big-cookies.md) - [Limited-Edition Cookie Doughs](https://www.trendhunter.com/trends/dino-shape-cookie-dough.md) - [Sports-Themed Ready-to-Bake Cookies](https://www.trendhunter.com/trends/pillsbury-basketball-shape-sugar-cookies.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Video Game-Inspired Cookies](https://www.trendhunter.com/trends/pillsbury-minecraft-cookies.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md) - [Cookie Dough Cheesecake Desserts](https://www.trendhunter.com/trends/cookie-dough-lovers-cheesecake-with-pecans.md)