# Creamy Fruit-Packed QSR Pies The Arby's Strawberry and Cream Pie is a New Treat for Fall By Michael Hemsworth | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberry-and-cream-pie References: [canadify](https://canadify.com/2022/09/19/arbys-canada-adds-new-strawberry-and-cream-pie-alongside-returning-caramel-cinnamon-shake/) & [arbys](https://arbys.ca)  [The Arby's](https://www.trendhunter.com/trends/arbys-surf-turf-deal) Strawberry and Cream Pie is a new baked good being launched by the [QSR](https://www.trendhunter.com/trends/caramel-cinnamon-shake) brand for the fall season to provide patrons with a creamy, fruit-packed treat to enjoy on its own or with their favorite meal. The pie features a [turnover-style pastry](https://www.trendhunter.com/trends/pumpkin-cheesecake-fried-pie) that's packed with strawberry and cream cheese filling before being deep-fried to perfection. The treat offers consumers one last taste of summer as we head into fall and is arriving alongside the returning Caramel Cinnamon Shake, which offers a decidedly more autumnal flavor for patrons to pick up. The Arby's Strawberry and Cream Pie is being launched at participating locations in Canada and offers a crispy, creamy texture that's perfect for highlighting the various flavors coming through. Image Credit: Arby’s ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-filled Fast Food Treats:** Opportunity for QSR companies to innovate their menu by introducing fruit filled treats to their customers. - **Deep-fried Pastries:** QSR brands can explore new innovative ways to fry pastries and bread to make crispy desserts with soft filling. - **Seasonal Menu Offerings:** QSRs can introduce seasonal and limited edition menu items to cater to customer's preference for variety and novelty. ### Industries Being Reshaped - **Fast Food:** Fast food companies can embrace new ideas for adding more unique food items to their menu that appeal to customer's taste buds and preferences. - **Pastry and Baked Goods Production:** Companies specializing in pastry and baked goods production can innovate their product portfolio by introducing new fruits and ingredients with unique textures and flavors. - **Food and Beverage Retail:** Retailers can explore innovative, new treats and desserts that cater to customers with a varying range of tastes and preferences. ## Related on Trend Hunter - [Spring-Themed QSR Pastries](https://www.trendhunter.com/trends/arbys-turnovers.md) - [Pumpkin Pie Hand Pies](https://www.trendhunter.com/trends/pumpkin-pie-turnover.md) - [Seasonal Berry QSR Pies](https://www.trendhunter.com/trends/blueberry-crme-pie.md) - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md) - [Raspberry-Flavored QSR Shakes](https://www.trendhunter.com/trends/arbys-raspberry-shake.md) - [Fast Food Cherry Turnovers](https://www.trendhunter.com/trends/cherry-turnover.md) - [Strawberry-Stuffed Hand Pies](https://www.trendhunter.com/trends/strawberry-crme-pie.md) - [Seasonal Fall Fast-Food Menus](https://www.trendhunter.com/trends/fried-mac-n-cheese-bites-1.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md)