# Cookie-Inspired Snack Bars The Lenny & Larry's Strawberries & Crème Cookie-fied Bar is Satisfying By Michael Hemsworth | Published 2023-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar References: [snackandbakery](https://www.snackandbakery.com/articles/109199-lenny-and-larrys-launches-strawberries-and-creme-complete-cookie-fied-bar) & [lennylarry](http://lennylarry.com/)  The [Lenny & Larry's Strawberries & Crème Cookie-fied Bar](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie) is a cookie-inspired take on the classic snack bar that prioritizes a dessert-inspired flavor and texture profile for snackers to appreciate. The bar boasts a [soft-baked profile](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars) that maintains a nutrient-dense recipe that includes 12-grams of plant-based protein with five-grams of prebiotic fiber and a range of additional wholesome ingredients. The Strawberries & Cream flavor is expected to be right at home within the existing lineup of flavors that include Cookies & Creme, Chocolate Almond Sea Salt and Peanut Butter Chocolate Chip. The bar is slated to arrive in late June at [Walmart](https://www.trendhunter.com/trends/pure-protein-bars) locations where shoppers can pick it up in four-packs for $5.88. CEO Jolie Weber spoke on the new Lenny & Larry's Strawberries & Crème Cookie-fied Bar saying, "Strawberry is the perfect flavor for summer nostalgia and we’re excited to introduce it in our beloved line of the Complete Cookie-fied Bars. Innovation fuels our journey to redefine the way the world indulges in a deliciously satisfying and unique snacking experience, which consumers can expect more of later this year.” Image Credit: Lenny & Larry's ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Snack Bars:** Opportunity for creating snack bars that offer dessert-inspired flavors and textures. - **Plant-based Protein Bars:** Opportunity for developing snack bars with high levels of plant-based protein. - **Expansion of Flavor Lineup:** Opportunity for introducing new and unique flavors to existing snack bar product lines. ### Where This Applies - **Snack Food Industry:** Opportunity for snack food companies to innovate and offer unique snack bar products. - **Health Food Industry:** Opportunity for health food companies to create nutrient-dense snack bars with wholesome ingredients. - **Retail Industry:** Opportunity for retailers to stock and sell a variety of innovative snack bar options. ## Related on Trend Hunter - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Protein-Packed Cookie Snacks](https://www.trendhunter.com/trends/the-complete-cookie-strawberry-shortcake.md) - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Protein-Packed Wafer Snack Bars](https://www.trendhunter.com/trends/lenny-larrys-dipd-wafer-bar.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Ice Cream-Inspired Snack Bars](https://www.trendhunter.com/trends/clif-bar-cookies-crme.md) - [Chocolaty Banana Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstar-bar.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md)