# Musical Soda Ads Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song By Grace Mahas | Published 2023-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/strawberries-creami References: [tiktok](https://www.tiktok.com/@yunggravy/video/7228791822254918958?lang=en) & [youtube](https://www.youtube.com/channel/UCLQPinZNWKlLBF7C_m2YP3g) [Dr Pepper](https://www.trendhunter.com/trends/dr-pepper-strawberries-cream) and smooth rapper Yung Gravy have teamed up to create a catchy new track called "Strawberries & Creamin'," a love letter to the recently launched Dr Pepper Strawberries & Cream flavor. Fans can listen to the song and catch a glimpse of Yung Gravy working on the track on [TikTok](https://www.trendhunter.com/trends/dr-pepper-berries-and-cream). Accompanying the hit song is a music video released on Yung Gravy's [YouTube](https://www.trendhunter.com/trends/global-music-program) channel, which features the rapper and an animated Dr Pepper Strawberries & Cream character with a soda can head. The duo navigates a colorful world filled with flashy cars, pool parties, and soda-fueled pyrotechnics. In addition to the music collaboration, Yung Gravy has designed an exclusive line of merchandise inspired by the single and Dr Pepper's newest flavor in partnership with NTWRK. The dreamy, fresh three-piece collection includes a gravy boat, a shirt inspired by the rapper's signature silk button-downs, and a vinyl-inspired coaster set. Only 23 limited-edition merch bundles will be available through the NTWRK app, where fans can enter for a chance to win the items. The drawing opens on May 3, 2023, and closes on May 11, 2023, at 5:00 p.m. EST. NTWRK will announce the winners during a live episode. Get ready to groove with Dr Pepper and Yung Gravy as they celebrate the smooth, sweet taste of Dr Pepper Strawberries & Cream with this infectious new track and exclusive merchandise. Image Credit: DR Pepper ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 86% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Brand-music Collaborations:** Opportunity for brands to collaborate with musicians on catchy songs that help promote new products or flavors. - **Limited-edition Merchandise:** Brands can create exclusive, limited-edition merchandise in partnership with creators to create buzz around a new product or campaign. - **Social Media Marketing:** Companies can leverage social media platforms like TikTok to reach younger audiences and promote their products or services through creative content. ### Who This Affects Most - **Beverage:** Beverage companies like Dr Pepper can collaborate with musicians and creators to promote new flavors through catchy songs and exclusive merchandise. - **Music:** Musicians can partner with brands to create music and merchandise that aligns with their brand values, increasing their reach and brand awareness. - **E-commerce:** E-commerce platforms like NTWRK can offer exclusive merchandise drops and giveaways to increase engagement and reach for brands and creators. ## Related on Trend Hunter - [Creamy Strawberry-Flavored Sodas](https://www.trendhunter.com/trends/dr-pepper-strawberries-cream.md) - [Rapper-Headed Strawberry Ice Creams](https://www.trendhunter.com/trends/strawberry-cream-dream.md) - [Resurrected Berry Sodas](https://www.trendhunter.com/trends/dr-pepper-berries-and-cream.md) - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Creamy Coconut-Flavored Sodas](https://www.trendhunter.com/trends/dr-pepper-creamy-coconut.md) - [Soda-Flavored Ice Cream Products](https://www.trendhunter.com/trends/dr-pepper-flavored-dippin-dots.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md)