# Creamy Strawberry Gelatos Trader Joe's New Strawberries & Cream Gelato is Super Refreshing By Katherine Pendrill | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strawberries-cream-gelato References: [traderjoes](https://www.traderjoes.com/home/products/pdp/strawberries-cream-gelato-075375)  If you're looking for a more refreshing alternative to strawberry ice cream, [Trader Joe's](https://www.trendhunter.com/trends/chocolate-vanilla-bean-swirl-gelato) has you covered with its new Strawberries & Cream Gelato. Trader Joe's new Strawberries & Cream Gelato is made by a supplier in Italy with more milk than cream – in contrast to American-style ice cream, which is generally made with more cream than milk. The lower butterfat content gives the gelato a refreshing flavor profile that's further enhanced by the addition of [strawberry purée, candied strawberry pieces](https://www.trendhunter.com/trends/chocolate-covered-strawberry-ice-cream), and actual vanilla bean specks. Not to mention, the texture is incredibly light because, as TraderJoe's explains, "this gelato also holds less air than American-style ice cream, so it still offers that smooth, creamy mouthfeel you crave." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 47% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-butterfat Gelato:** The use of more milk than cream in gelato production presents an opportunity for reduced-fat frozen treats in the ice cream industry. - **Fruit-purée Gelato:** The addition of real fruit purée in gelato can offer a healthier and flavorful alternative to artificial fruit-flavored products in the frozen treat industry. - **Air-reduced Gelato:** Production of creamy mouthfeel gelato with less air could present an opportunity for premium frozen treats in the ice cream industry. ### Who This Affects Most - **Frozen Treats:** Low-butterfat, fruit-purée, and air-reduced gelato could disrupt ice cream and frozen yogurt markets in the frozen treat industry. - **Healthy Snacks:** Fruit-purée gelato aligns with the evolving health-conscious consumer market and could find application in the healthy snacks industry. - **Confectionery:** Low-butterfat and air-reduced gelato innovations could attract consumers who desire premium and lighter confectionery products in the confectionery industry. ## Related on Trend Hunter - [Swirled Dual-Flavor Gelatos](https://www.trendhunter.com/trends/chocolate-vanilla-bean-swirl-gelato.md) - [Pistachio-Packed Gelatos](https://www.trendhunter.com/trends/italian-pistachio-fior-di-latte-gelato.md) - [Frozen Strawberry Sorbet](https://www.trendhunter.com/trends/frozen-strawberry-sorbet.md) - [Birthday Cake-Flavored Gelatos](https://www.trendhunter.com/trends/celebration-cake-gelato.md) - [Raspberry-Swirled Frozen Desserts](https://www.trendhunter.com/trends/chocolate-raspberry-swirl.md) - [Airy Frozen Summertime Cakes](https://www.trendhunter.com/trends/strawberries-cream-cloud-cake.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md) - [Fruit-Infused Lemonade Popsicles](https://www.trendhunter.com/trends/strawberry-lemonade-ice-bars.md) - [Naturally Flavored Raspberry Yogurts](https://www.trendhunter.com/trends/raspberries-cream-yogurt.md)