# Activity-Monitoring Sports Apps Strava Heatmaps Offer Athletes Insights into Populated Areas By Michael Hemsworth | Published 2024-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strava-heatmaps References: [engadget](https://www.engadget.com/apps/stravas-new-night-heatmaps-look-to-make-subscribers-safer-after-dark-140011174.html?src=rss) & [strava](https://www.strava.com)  [Strava Heatmaps](https://www.trendhunter.com/trends/strava-2) have been launched by the brand as a series of tools perfect for helping athletes to stay safer in the face of an ever-shortening amount of daylight hours during the fall and winter months. The Heatmaps come in the form of the Night Heatmaps and Weekly Heatmaps, which athletes can incorporate into their [route planning protocol](https://www.trendhunter.com/trends/trail-navigation). Night Heatmaps will work well for helping athletes to pinpoint the best areas to train that are busier to enhance safety, while Weekly Heatmaps offer insights into the most popular locations over several days. Strava Heatmaps are available on [subscriber accounts](https://www.trendhunter.com/trends/alltrails-peak) priced around $12 per month or $80 per year and get their data from public activities on the platform. Image Credit: Strava ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 46% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Safety-focused Training:** Incorporating real-time data to enhance athlete safety during low-light conditions exemplifies a shift towards more secure training environments. - **Data-driven Route Planning:** Leveraging public activity data for optimal route selection showcases the increasing importance of personalized training analytics. - **Subscription-based Fitness Tools:** Offering advanced features through a subscription model highlights the growing preference for premium, user-specific fitness applications. ### Where This Applies - **Fitness Technology:** Integrating predictive safety and training features creates a competitive edge in the wearable and fitness tech market. - **Sports Analytics:** Utilizing user-generated data to provide performance insights signifies a trend towards highly analytical sports tools. - **App-based Services:** Monetizing through subscription services reflects an industry shift towards sustaining recurring revenue streams in the mobile app ecosystem. ## Related on Trend Hunter - [AI-Powered Workout Apps](https://www.trendhunter.com/trends/strava-app-update.md) - [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md) - [Video-Generating GPS Apps](https://www.trendhunter.com/trends/strava-3.md) - [Fitness Tracker App Subscriptions](https://www.trendhunter.com/trends/family-plan-1.md) - [Running Partner Messaging Apps](https://www.trendhunter.com/trends/strava-messaging.md) - [In-App Heat Adaptation Scores](https://www.trendhunter.com/trends/heat-adaptation-score.md) - [Enhanced Social Running Apps](https://www.trendhunter.com/trends/social-running-app.md) - [Adventure-Based Fitness Tools](https://www.trendhunter.com/trends/mount-fitness.md) - [Musically Compatible Fitness Apps](https://www.trendhunter.com/trends/strava-1.md)