# Multipurpose Micro-Housing The 'Stratford Collective' Will Combat the Housing Shortage in London By Christopher Magsambol | Published 2015-10-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stratford-collective References: [wallpaper](http://www.wallpaper.com/architecture/plp-architects-launch-new-housing-scheme-london-stratford-collective) & [thecollective](https://www.thecollective.co.uk/living) Architects of this London high-rise have described their latest project, 'The Stratford Collective,' as London's [micro-housing solution](https://www.trendhunter.com/trends/ambra). Meant to target young professionals, the housing scheme is planned to be a [mixed-use development](https://www.trendhunter.com/trends/barrington1503) which will include [compact apartments](https://www.trendhunter.com/trends/cabanon), communal amenities for residents, hotel spaces and co-working offices. The versatile space hopes to provide a viable housing option to address the city's increasing housing shortage. Three years were spent researching and planning the project and with the help of PLP Architecture, the team believes that creating a hybrid public and private space is the city's best solution. The idea behind the project is to take the vibrancy out of the street and to weave it throughout the building. Apart from providing micro-housing, the building will also feature retail spaces and restaurants. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Micro-housing Solution:** The 'Stratford Collective' presents an opportunity to disrupt the housing industry by offering compact apartments as a viable solution to address the housing shortage in London. - **Mixed-use Development:** The integration of communal amenities, hotel spaces, co-working offices, and retail spaces in 'The Stratford Collective' opens up opportunities for disruptive innovation in the real estate industry. - **Hybrid Public and Private Space:** The concept of creating a hybrid public and private space in 'The Stratford Collective' presents a disruptive innovation opportunity to reimagine urban architecture and design. ### Sectors Adopting This - **Real Estate:** The 'Stratford Collective' offers a potential disruption in the real estate industry by providing a versatile and compact housing solution for young professionals in London. - **Hospitality:** The inclusion of hotel spaces in 'The Stratford Collective' presents possibilities for disruptive innovation in the hospitality industry by redefining the concept of co-living and co-working spaces. - **Retail:** The integration of retail spaces within 'The Stratford Collective' offers opportunities for disruptive innovation in the retail industry by creating unique shopping experiences within a mixed-use development. ## Related on Trend Hunter - [Housing Collective Projects](https://www.trendhunter.com/trends/la-comunidad-habitacional.md) - [Office-Transformed Co-Living Spaces](https://www.trendhunter.com/trends/cornerstone-project.md) - [Urban Infill Housing Blocks](https://www.trendhunter.com/trends/cuozzo-company.md) - [Compact Civic Workspaces](https://www.trendhunter.com/trends/stroud-green-housing-centre.md) - [Compact 3d-Printed Housing](https://www.trendhunter.com/trends/tiny-house-lux.md) - [Flexible Stay Complexes](https://www.trendhunter.com/trends/mason-fifth-westbourne-park.md) - [Smartly Designed Compact Apartments](https://www.trendhunter.com/trends/compact-apartments2.md) - [Fold-Out Furniture London Flats](https://www.trendhunter.com/trends/florin-court-flat.md) - [Affordable Social Housing Campuses](https://www.trendhunter.com/trends/the-atrium-at-sumner-houses.md)