The bonds formed between the buyer and seller are growing in importance as Millennials and Gen Z continue to enter the consumer market. Because of this, DTC brands are excelling by offering consumers an enhanced in-store experience and more personalized services. Trend Hunter's President, Shelby Walsh spoke to Strategy to identify some of the major themes in the DTC landscape, in an article titled 'Three trends shaping DTC strategies.'
In the article, Walsh states that "The personal connection developed by going DTC is real and powerful." From cost strategies to community building, the trends outlined by Walsh offer valuable insight into how and why powerful brands like Warby Parker and Mejuri flourished to quickly become consumer favorites.
Read the full article in Strategy here to learn more about some of the most successful DTC brands.
Identifying DTC Trends for Strategy
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Pres. Shelby Walsh Spotlights 3 Major DTC Trends for Strategy
- By: Ellen SmithMar 28, 2019