# Beard-Grooming Branding Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal By Amelia Roblin | Published 2013-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stranglands-stache-wax-packaging References: [thedieline](http://www.thedieline.com/blog/2013/11/12/stanglands-stache-wax.html) & [thisisthenewyear](http://www.thisisthenewyear.com/) You might be thinking what I was when I first took a look at Strangland's 'Stache Wax packaging; no, this product is not actually intended as a balm for taming men's mustaches. Just in time for [Movember](https://www.trendhunter.com/trends/movember-tubes), however, this is an item created specifically to help you care for your new Stangland's Stache Wax skateboard. Designer Sasha Barr worked with the iconic image of [upper lip facial hair](https://www.trendhunter.com/trends/shaving-and-beard-care) to serve as a visual play. Most skaters would notice the presence of such an unexpected-looking logo on the store shelf, causing them to at least take a gander at the product. The little cubic boxes and the skateboards themselves bear the same emblems and symbols. There's a vintage twist to the parted mo' of Strangland's 'Stache Wax packaging, reinforced with [old typefaces](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) and a backing resembling a spiked badge. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Skateboard Branding:** Opportunities for skateboard companies to incorporate unique and fashionable packaging designs to increase brand awareness. - **Facial Hair Marketing:** Possibilities for grooming and lifestyle brands to incorporate facial hair imagery into product packaging to target the male demographic. - **Vintage-inspired Packaging:** Opportunities for fashion and beauty industries to create retro-inspired packaging designs to appeal to consumers who value nostalgia. ### Industries Being Reshaped - **Skateboard:** Skateboarding companies can develop unique packaging designs to differentiate their brand and products. - **Grooming:** Grooming brands can incorporate facial hair imagery into their packaging to target the male demographic. - **Fashion and Beauty:** Fashion and beauty industries can capitalize on the retro trend by creating vintage-inspired packaging designs to appeal to consumers. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)