# Mysterious Cult Show Sneakers The Stranger Things x Nike Tailwind Boasts Hidden Details By Kalin Ned | Published 2019-07-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-x-nike References: [highsnobiety](https://www.highsnobiety.com/p/stranger-things-nike-tailwind/#slide-4) & [baitme](https://www.baitme.com/) The Stranger Things x [Nike](https://www.trendhunter.com/trends/summerhouse-og) collaboration launched ahead of the debut of the beloved [Netflix](https://www.trendhunter.com/trends/stranger-things-collection-1) Original's third season. However, the two entities join forces once more for a new iteration of Nike's Tailwind 79 silhouette and this one is sure to be of interest to sneakerheads who also identify as die-hard fans of the [TV series](https://www.trendhunter.com/trends/squid-game-palermo). The latest Stranger Things x Nike imagines the Tailwind 79, covered in a grey fabric layer that can be burned away to reveal secret show-inspired motifs. From logos on the back of the heel to messages underneath the soles, this model is an adventure in-and-of-itself. Some of the design motifs are translated in Russian, as well, offering a bold reference to the happenings in the latest season. The Stranger Things x Nike collaboration is set to drop exclusively at BAIT in August. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Sneakers:** The use of layered fabric and hidden messages creates an interactive experience in sneakers, allowing for a potential trend of interactive footwear. - **Collaborative Experiences:** The partnership between Stranger Things and Nike allows for the creation of unique experiences through collaboration, suggesting a trend towards more collaborative projects between brands and media franchises. - **Secret Motifs:** The use of secret motifs underneath the fabric of sneakers creates a sense of exclusivity, suggesting a trend towards secret, hidden elements in fashion and design. ### Sectors Adopting This - **Footwear:** The Stranger Things x Nike Tailwind 79 showcases new ways to incorporate interactive elements into sneakers, providing opportunities for innovation and differentiation in the footwear industry. - **Entertainment:** The collaboration between Stranger Things and Nike combines entertainment and fashion, suggesting opportunities for other media franchises to partner with fashion brands for unique product offerings. - **Fashion:** The use of secret motifs in the Stranger Things x Nike Tailwind 79 creates a sense of exclusivity and uniqueness, suggesting opportunities for brands to incorporate hidden elements in fashion designs for added value. ## Related on Trend Hunter - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Sci-Fi Show-Themed Basketballs](https://www.trendhunter.com/trends/spalding-1.md) - [Streamed Show-Inspired Footwear](https://www.trendhunter.com/trends/summerhouse-og.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md)