# Sci-Fi Series Toothpastes Stranger Things x Hismile Shares a Flavor Inspired by the Upside Down By Laura McQuarrie | Published 2025-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-x-hismile References: [instagram](https://www.instagram.com/p/DQSwwiiktFG/?hl=en) & [hismileteeth](https://hismileteeth.com/products/toothpaste/stranger-things-cherry)  The fifth and highly anticipated final season of Stranger Things is set to drop soon, and as fans count down the days until the world premiere of the first episode, the hit [Netflix](https://www.trendhunter.com/trends/chupa-chups-x-stranger-things) show is fueling excitement with exclusive official collaborations like Stranger Things x [Hismile](https://www.trendhunter.com/trends/blind-box-toothpastes). Inspired by the contrast between Stranger Things’ regular world and the Upside Down, two flavored toothpastes launched 'Stranger Things Waffle Toothpaste,' a callback to a main character’s favorite food, and 'Stranger Things Cherry Toothpaste,' described as a “dark cherry flavor with a strange twist.” The exclusive Stranger Things x Hismile toothpastes can only be picked up as part of a bundle, encouraging fans to discover more Hismile oral care products with fun flavors. ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 99% | Activity: 100% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Exclusive-branded Collaborations:** Co-branded products leverage popular media franchises to create limited-edition exclusives that captivate fans and encourage cross-product exploration. - **Flavor-inspired Oral Care:** Innovative toothpastes with unconventional flavors, like waffle and dark cherry, open new niches in personal care, attracting adventurous consumers. - **Nostalgia-driven Marketing:** Drawing upon nostalgic elements from beloved TV shows provides brands with a powerful tool to connect with fans emotionally and drive product engagement. ### Who This Affects Most - **Oral Care:** The oral care industry is ripe for experimentation with unique flavors and branding partnerships to differentiate products in a crowded market. - **Entertainment Merchandising:** Transforming entertainment properties into tangible products expands the merchandising strategy for content creators and offers fans new ways to engage. - **Consumer Packaged Goods:** Innovative CPG companies use themed products and limited-edition collaborations to tap into cultural phenomena and engage niche market segments. ## Related on Trend Hunter - [Sci-Fi Series Fruit Snacks](https://www.trendhunter.com/trends/general-mills-and-stranger-things.md) - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md) - [Ghoulish Black Snack Dips](https://www.trendhunter.com/trends/black-garlic-dip.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Sci-Fi Arcade Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-cookie-x-stranger-things.md) - [80s-Style Telethon Campaigns](https://www.trendhunter.com/trends/telethon-for-hawkins.md) - [Sci-Fi Series Shopping Experiences](https://www.trendhunter.com/trends/stranger-things-5-at-target.md) - [Sci-Fi Series Breakfast Waffles](https://www.trendhunter.com/trends/eggo-x-stranger-things.md)