# Multidimensional Fan Experiences Doritos Partnered with Netflix Ahead of Stranger Things Season 4 By Bryce Mason | Published 2022-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-season-4 References: [thedrum](https://www.thedrum.com/news/2022/05/10/doritos-presents-80s-gig-the-upside-down-stranger-things-tie-up)  [Doritos](https://www.trendhunter.com/trends/doritos-and-stranger-things) has partnered with [Netflix](https://www.trendhunter.com/trends/pepsico-and-netflix) ahead of the Stranger Things Season 4 release. This 80s-themed commercial offers chip buyers a multidimensional fan experience. By scanning the QR code on the bag, fans can experience a virtual concert and see the most prominent names of the eighties era. These include Soft Cell and The Go-Go's as well as current day artist Charli XCX whose music draws heavy inspiration from the era. The brand calls this 'Live From The Upside Down' concert, saying a tour bus driving towards Doritos Music Fest 86 crashed, sending all onboard musicians into an alternate realm. The soon-to-be-released flavor is the [Doritos 3D Crunch Three Cheeses chip](https://www.trendhunter.com/trends/levels-by-brent-rivera). Fans can look for the unique Live From The Upside Down bags now. The Stranger Things series will premiere its season 4 on Netflix on May 27, 2022. Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 90% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Multidimensional Fan Experiences:** Doritos has created a 80s-themed commercial that offers a virtual concert experience for buyers, creating an opportunity for companies to incorporate virtual fan experiences into their marketing strategies. - **QR Code Scanning:** The use of QR codes to enhance user experience can revolutionize the way companies interact with their customers, leading to potential opportunities for innovation and creativity. - **Partnerships Between Companies and Streaming Platforms:** Collaborations between brands and streaming platforms such as Netflix can create unique marketing opportunities that offer multidimensional fan experiences. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can utilize the concept of virtual fan experiences as a way to target younger generations and promote new products. - **Technology:** The use of QR codes and virtual reality technology can enhance brand experiences and create a more interactive and engaging relationship between companies and their customers. - **Entertainment:** Collaborations between entertainment companies and brands can create opportunities for unique and immersive experiences for fans, ultimately driving engagement and revenue growth. ## Related on Trend Hunter - [Sci-Fi Series Snack Products](https://www.trendhunter.com/trends/doritos-and-stranger-things.md) - [Streaming Series Snack Chips](https://www.trendhunter.com/trends/pepsico-and-netflix.md) - [Nostalgic Series-Inspired Cookies](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things.md) - [80s-Style Telethon Campaigns](https://www.trendhunter.com/trends/telethon-for-hawkins.md) - [Ghoulish Black Snack Dips](https://www.trendhunter.com/trends/black-garlic-dip.md) - [Sci-Fi Arcade Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-cookie-x-stranger-things.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md) - [Sci-Fi Series Fruit Snacks](https://www.trendhunter.com/trends/general-mills-and-stranger-things.md)