# Sci-Fi Show Pedicab Stunts 20 Pedicab Drivers Dressed Up as Stranger Things Character Dustin By Ell Smith | Published 2017-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-character-dustin References: [adweek](http://www.adweek.com/brand-marketing/netflix-deployed-an-army-of-dustins-from-stranger-things-in-new-york-to-hype-the-new-season/) & [doner](http://www.doner.com/) Those looking to get around by pedicab may have been driven by someone dressed up as Stranger Things character Dustin -- that's because [Netflix](https://www.trendhunter.com/trends/stranger-things-and-sesame-street) employed a fleet of 20 similarly dressed pedicab drivers to cruise around the streets of New York in a humorous attempt to promote season 2 of the [sci-fi series](https://www.trendhunter.com/trends/stranger-things-animated-series). The various characters biked around, picking up people that were on their way to comic-con, while blasting [nostalgic 80s music](https://www.trendhunter.com/trends/telethon-for-hawkins). According to Jason Gaboriau, the COO of the agency behind this creative stunt, "The kids and their bikes are huge part of Season 1, so using pedicabs was a natural fit." To add onto the idea, the agency intended to create a way to get people talking, through an experience that was both entertaining and interactive. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Promotional Experiential Marketing:** Opportunities for businesses to create unique and engaging experiences to promote their products or services. - **Nostalgia Marketing:** The use of nostalgic elements, such as 80s music, to evoke emotions and connect with consumers. - **Character-based Advertising:** Utilizing well-known fictional characters to generate buzz and attract attention. ### Industries Being Reshaped - **Marketing:** Innovative advertising and promotional strategies can help businesses stand out in a competitive market. - **Entertainment:** Using popular television shows or movies to create memorable experiences for fans and build brand loyalty. - **Transportation:** Exploring alternative transportation methods for promotional purposes, such as pedicabs. ## Related on Trend Hunter - [Television World Crossovers](https://www.trendhunter.com/trends/stranger-things-and-sesame-street.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md) - [Sci-Fi Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-for-a-year.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md) - [Sci-Fi Arcade Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-cookie-x-stranger-things.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [TV Show-Themed Figurines](https://www.trendhunter.com/trends/bandai-namco.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Pedicab Shuttle Services](https://www.trendhunter.com/trends/go-by-bike.md)