# Retro Sci-Fi Cereal Boxes Netflix & General Mills Created Three Stranger Things Cereals By Laura McQuarrie | Published 2021-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-cereals References: [thedieline](https://thedieline.com/blog/2021/11/11/leggo-your-eggos-and-jump-on-these-upside-down-stranger-things-cereal-boxes)  In anticipation of the fourth season of Stranger Things, Netflix and [General Mills](https://www.trendhunter.com/trends/general-mills-and-stranger-things) teamed up to create Stranger Things cereals with an 80s-inspired, sci-fi twist. At a first glance, the breakfast cereal boxes only seem to have taken a step back in time with retro graphics but upon closer inspection, fans will discover details that immerse them into the world of Stranger Things. Most noticeably, the iconic [Cheerios](https://www.trendhunter.com/trends/cheerios-name-boxes) logo on the front of the box has been flipped to reference the Upside-Down. Fans will also find artwork that promotes free Palace Arcade tokens, a mail-in offer for a Wheeler toy van and $1,000 shopping spree at the Starcourt Mall. Thanks to a hinged front panel, the breakfast cereal boxes for [Lucky Charms](https://www.trendhunter.com/trends/general-mills-and-marvel-studios), Cinnamon Toast Crunch and Cheerios can be opened to reveal more surprises. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **80s-inspired Cereal Boxes:** Opportunity for food and beverage companies to tap into nostalgia marketing and collaborate with pop culture franchises to create limited edition, themed and collectible packaging. - **Hinged Front Panel Packaging:** Opportunity for packaging companies to develop innovative and interactive packaging designs that enhance the customer experience and provide added value beyond the product itself. - **Immersion Marketing:** Opportunity for brands to use storytelling and character-driven marketing strategies to create a deeper emotional connection with consumers and generate loyalty and advocacy. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can use nostalgia marketing and pop culture collaborations to create buzz and differentiate themselves in an increasingly competitive market. - **Packaging:** Packaging companies can develop and market innovative and interactive packaging designs that provide added value and enhance the customer experience, creating a competitive advantage. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create immersive storytelling and character-driven campaigns that resonate with consumers and drive engagement and loyalty. ## Related on Trend Hunter - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md) - [Sci-Fi Series Fruit Snacks](https://www.trendhunter.com/trends/general-mills-and-stranger-things.md) - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [80s-Style Sci-Fi Pizzas](https://www.trendhunter.com/trends/surfer-boy-pizzas.md) - [Nostalgic Series-Inspired Cookies](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things.md) - [TV Show-Inspired Waffles](https://www.trendhunter.com/trends/eggo-stranger-things-hawkins-homestyle-waffles.md) - [Sci-Fi Series Snack Products](https://www.trendhunter.com/trends/doritos-and-stranger-things.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md) - [Dark-Comedy Inspired Cereals](https://www.trendhunter.com/trends/wednesday-cereal.md)