# Nostalgic Sci-Fi Backpack Collections These Backpacks Cater to Fans Of Netflix's 'Stranger Things' By Rahul Kalvapalle | Published 2022-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-backpack-collection References: [prnewswire](https://www.prnewswire.com/news-releases/jansport-x-stranger-things-unveil-limited-edition-collection-to-celebrate-launch-of-season-4-301538400.html) & [jansport](https://www.jansport.com/en_us/collections/stranger-things-collaboration.html)  Fans of [Netflix's](https://www.trendhunter.com/trends/skybags) hit series 'Stranger Things' can now literally wear and carry their sense of identification with the show and its assortment of characters thanks to the advent of a brand new backpack collection devised by [JanSport](https://www.trendhunter.com/trends/retro-series) as part of a collaboration with the Netflix show. The JanSport x Stranger Things backpack collection manages to respect and promote the ideals of JanSport looks that were all the rage back in the 1980s, which is when the 'Stranger Things' show is set. What's more, fans of JanSport backpacks and 'Stranger Things' have as many as [five different backpacks to choose from](https://www.trendhunter.com/trends/airpack-backpack), all of which are inspired by the show and the area of Hawkins, Indiana, where it is set. Ultimately, the introduction of the JanSport x Stranger Things backpack collection goes to show the importance of catering to the Gen Z demographic by offering functional products that pay tribute to their favorite pop culture phenomena. Image Credit: Jansport ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia Pop Culture Merchandise:** The rise in demand for merchandise inspired by vintage pop culture creates an opportunity for manufacturers to collaborate with media companies and offer functional products that cater to fans. - **Collaborative Branding:** More companies can collaborate with popular media franchises to create co-branded products that target dedicated fans of those franchises. - **Functional Nostalgia Fashion:** An increase in demand for functional retro fashion trends can create a market for companies to offer products that cater to Gen Z's love of nostalgia and practicality. ### Where This Applies - **Fashion and Apparel:** Companies in the fashion and apparel industry can explore co-branding partnerships with popular media franchises to create functional and nostalgic product lines. - **Media and Entertainment:** Media and entertainment companies can collaborate with fashion and lifestyle brands to offer officially licensed merchandise that caters to the nostalgia and fandom of dedicated fans. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the popularity of vintage pop culture and its fandom to develop co-branded merchandise and campaigns that tap into the nostalgia and sentiment of younger audiences. ## Related on Trend Hunter - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Youthful Backpack Capsules](https://www.trendhunter.com/trends/skybags.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Sci-Fi Series Jewelry Collabs](https://www.trendhunter.com/trends/pandora-x-stranger-things.md) - [Functional Vintage-Inspired Bag Collections](https://www.trendhunter.com/trends/retro-series.md) - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [Sci-Fi-Inspired Toy Lines](https://www.trendhunter.com/trends/jazwares.md) - [Netflix Show-Inspired Tech Gear](https://www.trendhunter.com/trends/stranger-things-1.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md)