# '80s TV Series-Focused Apparel H&M Debuts a 'Stranger Things'-Inspired Capsule Collection By Kanesa D | Published 2022-07-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stranger-things-2 References: [hypebeast](https://hypebeast.com/2022/7/hm-netflix-stranger-things-inspired-capsule-collection-release-info) & [www2.hm](https://www2.hm.com/ja_jp/men/shop-by-feature/3046-stranger-things-x-hm.html) [H&M](https://www.trendhunter.com/trends/the-white-lotus-1) has launched a new capsule collection dedicated to [Netflix’s](https://www.trendhunter.com/trends/stranger-things-backpack-collection) original series Stranger Things. The collection comprises 15 silhouettes that reference [Hawkins High School](https://www.trendhunter.com/trends/stranger-things-collection-1), one of the main locations in the Stranger Things series. The collection’s standout piece is a reworked Hawkins High School ‘80s varsity jacket in a cream and green colorway, while consumers can shop the rest of the collection for a range of sweatshirts, T-shirts, rugby shirts, and hoodies. Each item in the release comes with Stranger Things branding, including the series title or a Hawkins High School crest. The individual garments adopt a vintage ‘80s aesthetic, with the sweatshirts arriving in cream, green, tie-dye black, and orange. The H&M x Stranger Things collection launches on July 21. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Apparel:** Opportunity for apparel companies to create capsule collections inspired by popular TV shows from past decades to target consumers' nostalgia. - **Branded Merchandise:** Opportunity for companies to collaborate with popular TV shows to create branded merchandise and attract loyal fans. - **Retro Aesthetic:** Opportunity for companies to tap into the vintage aesthetic trend and incorporate it into their product designs or marketing efforts. ### Sectors Adopting This - **Fashion:** Fashion companies can collaborate with popular TV shows to launch limited edition collections and appeal to a wider audience. - **Entertainment:** TV shows and movie franchises can expand their brand awareness by partnering with fashion or merchandise companies to create branded products. - **Marketing:** Marketing agencies can help brands to develop effective product collaborations with popular TV shows or movie franchises to increase sales and improve customer engagement. ## Related on Trend Hunter - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Unexpected Pet Accessory Collections](https://www.trendhunter.com/trends/petsmart.md) - [Netflix Show-Inspired Tech Gear](https://www.trendhunter.com/trends/stranger-things-1.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md)