# Sparkling Coconut Waters Strange Water Makes Still and Sparkling Coconut Water By Laura McQuarrie | Published 2024-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strange-water References: [bevnet](https://www.bevnet.com/reviews/strange-water/strange-water-coconut-water) & [strange-water](https://strange-water.com/)  Coconut water is abundant by the can or carton, and [Strange Water](https://www.trendhunter.com/trends/organic-fera-fruit-oil) offers something new for coconut water lovers by offering both still and [sparkling coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-cocktail). The brand's 12-ounce cans share quality coconut water sourced from Vietnam and other pure and simple ingredients like Vitamin C and no added sweeteners. These all-natural, preservative-free beverages are packed with electrolytes and deliver refreshment that's light, as well as mildly sweet and salty. At a time when ingredient-conscious consumers are gravitating toward sparkling water as a better-for-you alternative to sugary sodas, Strange Water's fizzy canned beverages speak to consumers who want something refreshingly different. These coconut water beverages lean into their unconventional nature with bold, retro-style packaging, abstract patterns and sleek cans with matte finishes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 80% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural-beverage Innovations:** Brands are capitalizing on the consumer shift towards natural, preservative-free drinks by introducing unique, refreshing alternatives to conventional options. - **Functional Hydration:** Products like these sparkling coconut waters cater to a growing demand for beverages that combine hydration and health benefits, reflecting an increasing focus on functional ingredients. - **Retro Packaging:** With bold, abstract patterns and sleek matte finishes, brands are using retro packaging designs to attract attention and differentiate their products in a crowded market. ### Industries Being Reshaped - **Beverage:** The beverage industry is evolving with the creation of innovative, health-focused drinks that appeal to ingredient-conscious consumers. - **Consumer Packaged Goods:** In the CPG sector, the emphasis on high-quality, natural ingredients and visually appealing packaging is setting new standards for product differentiation. - **Health and Wellness:** As people increasingly prioritize their health, the health and wellness industry is seeing a rise in demand for products that offer both nutritional benefits and enjoyable experiences. ## Related on Trend Hunter - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Spiked Coconut Waters](https://www.trendhunter.com/trends/lightstrike.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Tropically Themed Sparkling Waters](https://www.trendhunter.com/trends/lacroix-pineapple-coconut.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Edgy Tropical Sparkling Waters](https://www.trendhunter.com/trends/pina-killada.md)