# Mad Hatter Panache Sao Paulo Fashion Week Sees a Plethora of Strange Hats By Katie Cordrey | Published 2010-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/strange-hats References: [jezebel](http://jezebel.com/5565364/the-strangest-headgear-from-so-paulo-fashion-week/gallery/) & [newshopper.sulekha](http://newshopper.sulekha.com/brazil-fashion_photo_1368895.htm) Little can top the collection of strange hats seen at the [Sao Paulo Fashion Week](https://www.trendhunter.com/trends/vero-25) in June 2010. From inverted boxes with folded wing things to disembodied dolls, knitting needles, fabric-covered slinky snoods and a plastic [LEGO](https://www.trendhunter.com/trends/masquerade-mask-1) character wig, no bit of weirdness -- or maybe it was creativity -- was left unexplored. Even men were not exempted from this phenomenon of strange hats. There was a Dr. Seuss-like bowler that should have entitled the model extra compensation for the sheer embarrassment of having to wear it. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 68% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Weird Fashion Accessories:** The trend of incorporating odd and unconventional accessories in fashion is disrupting the traditional fashion industry. - **Eclectic Headwear:** Eclectic headwear items are disrupting and adding diversity to the fashion industry. - **Unconventional Fashion Shows:** Fashion shows that prioritize eccentricity and originality over traditional aesthetics have the potential to disrupt the fashion industry. ### Where This Applies - **Fashion:** The unconventional headwear trend has the potential to disrupt and add new diversity to the fashion industry. - **Events and Festivals:** Incorporating weird and innovative accessories in events and festivals can add a unique and disruptive element to the entertainment industry. - **Marketing and Advertising:** Creative and unconventional marketing campaigns featuring weird and interesting accessories and clothing can disrupt and garner attention in the advertising world. ## Related on Trend Hunter - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md)