# Cryptic Beverage Packaging Strange Drink Labels to Sell Bottles & Cans By Tisah Tucknott | Published 2009-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strange-drink-labels References: [ebaumsworld](http://www.ebaumsworld.com/pictures/view/815991/) This collection of [strangely labeled drinks](https://www.trendhunter.com/trends/can-of-art) are hilarious. Cans with labels saying “Deepresso” and “Water Salad” make these drinks less than desirable. Although you may think the drinks themselves taste gross, I’ve had both Calpis and [Pocari Sweat](https://www.trendhunter.com/trends/pocari-sweat) drinks, and love them both. We laugh at the saying of Calpis, as it runs off the English words, “cow p*ss.” My favorite drink label in the gallery above has to be [Diet Water](https://www.trendhunter.com/trends/crunchy-hydration); supposedly it has fewer calories than water. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 68% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Quirky Beverage Labels:** Opportunity to create unique and humorous beverage labels that attract consumer attention. - **Alternative Drink Names:** Creating unconventional names for beverages that spark curiosity and intrigue among consumers. - **Specialty Water Products:** Innovating water products with unique features or reduced calorie content to cater to health-conscious consumers. ### Industries Being Reshaped - **Beverage Packaging:** Exploring creative packaging designs for beverages that stand out on store shelves. - **Beverage Manufacturing:** Developing new and unconventional drink formulations to meet the demand for unique and quirky beverages. - **Health and Wellness:** Creating specialized water products with reduced calories or added health benefits to target health-conscious consumers. ## Related on Trend Hunter - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Organic Savory Spritzers](https://www.trendhunter.com/trends/savory-spritzers.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Sauce-Inspired Sodas](https://www.trendhunter.com/trends/olipop-and-hidden-valley.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Non-Carbonated Low-Alcohol Cocktails](https://www.trendhunter.com/trends/funny-water.md)