# Charitable Earthquake Anthems Rihanna, Jay-Z and Bono Perform 'Stranded' at Hope for Haiti Now By Marissa Brassfield | Published 2010-01-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/stranded-at-hope-for-haiti References: [justjared.buzznet](http://justjared.buzznet.com/2010/01/23/rihanna-debuts-stranded-with-jay-z-bono/) & [bit.ly](http://bit.ly/5KOCYL) Last night's performance of 'Stranded' at Hope for Haiti Now by Jay-Z, Rihanna and Bono redefines the term "epic [charitable anthem](https://www.trendhunter.com/trends/optimism-meter)." These inimitable pop culture fixtures took over the telethon; you can see their performance above. The [charity single](https://www.trendhunter.com/trends/aroma360) is available now on iTunes and will benefit the [Haiti earthquake relief](https://www.trendhunter.com/trends/tide-loads-of-hope) efforts. Check out the video of the performance of 'Stranded' at Hope for Haiti Now above. **Implications** - Celebrities who are able to show their charitable sides instantly appeal to consumers who are empathetic of those less fortunate. Similarly, businesses should constantly be striving to publicize their charitable efforts in order to appeal to consumers who have appreciate corporations contributions to society. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 53% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Philanthropy:** Opportunity for businesses to partner with celebrities and leverage their charitable efforts for brand exposure. - **Corporate Social Responsibility:** Growing consumer demand for businesses that actively contribute to solving social issues presents an opportunity for companies to incorporate philanthropy into their business strategies. - **Digital Fundraising:** Adoption of digital platforms for fundraising allows for wider reach and greater convenience in donating to charitable causes. ### Sectors Adopting This - **Entertainment:** Opportunity for the entertainment industry to collaborate with charities and celebrities to create charitable anthems and events. - **Retail:** Opportunity for retailers to incorporate philanthropic initiatives and partnerships with charities to enhance their brand image and attract socially conscious consumers. - **Technology:** Opportunity for technology companies to develop innovative digital fundraising platforms that facilitate seamless and secure donations to charitable causes. ## Related on Trend Hunter - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Displaced Families Initiatives](https://www.trendhunter.com/trends/hope-foundation.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md)