# Toadstool Fashiontography The Strand Arcade Spring/Summer Collection in a Fairy Wonderland By Robyn Currie | Published 2009-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/strand-arcade-spring-summer References: [eatdrinkchic](http://eatdrinkchic.com/post.cfm/strand-arcade-s-spring-summer-wonderland) & [strandarcade.au](http://www.strandarcade.com.au) The Strand Arcade Spring/Summer 2010 collection is something to be pumped about. Granted, since they're based in Australia, their summer starts when my winter starts, but I can still dream of the [gauzy gowns](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) in their Alice in Wonderland photoshoot. With bright colors and turn of the century hair, the Strand Arcade [Spring/Summer lineup](https://www.trendhunter.com/trends/lorette-springsummer-collection) is leading the way to more classic fashions. Channeling a bygone era, these [vintage inspired duds](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) are bound to make anyone yearn for yesteryear. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Fashion:** Disruptive innovation opportunity: Develop sustainable and ethical manufacturing practices for vintage-inspired fashion to appeal to eco-conscious consumers. - **Nostalgic Fashion Photography:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion photography to create interactive and immersive experiences for consumers. - **Season-reversed Fashion Collections:** Disruptive innovation opportunity: Create season-reversed fashion collections that cater to the global market, allowing customers to experience the latest trends regardless of their geographic location. ### Where This Applies - **Fashion Manufacturing:** Disruptive innovation opportunity: Incorporate advanced automation and artificial intelligence into fashion manufacturing processes to increase efficiency and reduce costs. - **Fashion Photography:** Disruptive innovation opportunity: Develop innovative techniques and equipment for capturing fashion photographs in unique and captivating ways. - **Fashion Retail:** Disruptive innovation opportunity: Implement virtual reality technology in fashion retail outlets to provide customers with immersive and personalized shopping experiences. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)