# Velvety Plain Greek Yogurts Trader Joe's Just Added Strained Thick & Creamy Plain Greek Yogurt By Katherine Pendrill | Published 2024-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/strained-thick-creamy-plain-greek-yogurt References: [traderjoes](https://www.traderjoes.com/home/products/pdp/strained-thick-creamy-greek-yogurt-plain-078900)  [Trader Joe's](https://www.trendhunter.com/trends/vanilla-bean-whole-milk-greek-yogurt) has been putting a lot of effort into its yogurt selection lately and its latest innovation is the new Strained Thick & Creamy Plain Greek Yogurt. While the new product sounds like just another Greek yogurt, Trader Joe's new Strained Thick & Creamy Plain Greek Yogurt has a unique flavor and texture. First, the brand's supplier starts with a combination of whole milk and cream, which is strained using a special process that helps to remove excess whey from the finished product. In addition to its extra creamy and velvety texture, Trader Joe's new Strained Thick & Creamy Plain Greek Yogurt also has a less tangy flavor than other Greek yogurts. And with [15 grams of protein per serving](https://www.trendhunter.com/trends/chobani-high-protein), this product managed to tick all the boxes. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 89% | Activity: 95% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **High-protein Dairy Products:** Products like Trader Joe's new yogurt highlight a growing trend toward protein-rich dairy options catering to health-conscious consumers. - **Texture-focused Food Innovation:** The emphasis on velvety and creamy textures is indicative of a broader trend aiming to enhance consumer sensory experiences. - **Flavored Greek Yogurts:** Offering less tangy but rich flavors, products like this new yogurt exemplify the ongoing trend of diversifying the traditional Greek yogurt flavor profile. ### Industries Being Reshaped - **Dairy Industry:** The introduction of innovative Greek yogurts reflects the dairy industry's shift towards value-added products with enhanced nutritional and sensory properties. - **Health and Wellness:** High-protein food products align with the burgeoning health and wellness sector, which increasingly prioritizes functional and nutritious food options. - **Food Manufacturing:** Special processes used in creating unique textures and tastes in products like Greek yogurt illustrate the advancements in food manufacturing techniques. ## Related on Trend Hunter - [Whole Milk Greek Yogurts](https://www.trendhunter.com/trends/vanilla-bean-whole-milk-greek-yogurt.md) - [Guava Passionfruit Greek Yogurts](https://www.trendhunter.com/trends/guava-passionfruit-greek-whole-milk-yogurt.md) - [Creamy Vanilla Yogurt Cups](https://www.trendhunter.com/trends/vanilla-cream-yogurt-cups.md) - [Naturally Flavored Raspberry Yogurts](https://www.trendhunter.com/trends/raspberries-cream-yogurt.md) - [Festive Egg Nog Yogurts](https://www.trendhunter.com/trends/egg-nog-whole-milk-greek-yogurt.md) - [Tart Meyer Lemon Yogurts](https://www.trendhunter.com/trends/meyer-lemon-cream-yogurt1.md) - [Dairy-Free Cashew Yogurts](https://www.trendhunter.com/trends/organic-creamy-cashew-cultured-yogurt-alternative.md) - [Creamy Meyer Lemon Yogurts](https://www.trendhunter.com/trends/meyer-lemon-cream-yogurt.md) - [Whipped Cream Cheeses](https://www.trendhunter.com/trends/whipped-cream-cheese.md)