# Reflective Fashion Ads The Stradivarius Summer 2012 Campaign Stars a Vibrant Siri Tollerod By Meghan Young | Published 2012-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stradivarius-summer-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/siri-tollerod-stradivarius-brighten-summer-2012-campaign-nico/) & [stradivarius](http://www.stradivarius.com/) There is a reason why the Stradivarius Summer 2012 campaign has been titled 'Brighten Me Up.' Vibrant, summery and fresh, both the settings and the fashion complement each other in such a way that each one is made brighter because of the other. More than that, the ad campaign injects a romantic aesthetic that gives the images an 'Alice in Wonderland' type vibe. Shot by photographer Nico Iliev, the Stradivarius Summer 2012 campaign stars model Siri Tollerod. The Norwegian beauty was styled by Lidia Aguilera in the brand's feminine and flirty offerings. From floral dress to teal wedges, the outfits are pretty and playful. The looks were completed by hairstylist Karim B and makeup artist Sonia Peña. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Reflective Fashion Ads:** Opportunity for incorporating reflective materials in fashion advertising to enhance visual impact. ### Who This Affects Most - **Fashion Advertising:** Opportunity for fashion brands to create visually striking ads by incorporating reflective materials. ## Related on Trend Hunter - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)