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# Irish Mint Green Sneakers
The New Balance 990 St. Patrick's Day Shoe Has Gone Green

By Janelle Savel | Published 2014-03-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stpatricks-day-shoe
References: [kicksonfire](http://www.kicksonfire.com/2014/03/04/new-balance-990-st-patricks-day/) & [stupiddope](http://stupiddope.com/2014/03/10/new-balance-990-st-patricks-day-first-look/)

The New Balance 990 St.Patrick's Day shoe was inspired by customary traditions to honor a yearly celebration.

The 990 St.Patrick's Day shoe is made from [emerald green suede](https://www.trendhunter.com/trends/green-suede) with woven mesh throughout the top portion. The midsole is off-balanced with flecks of gray and black, and the heel has a traditional emerald shamrock.

While the shoe was inspired by Irish traditions and customs, many companies are being influenced by culture to create specifically tailored products. Whether it is for a special day, or it is themed around traditions, products like these make consumers excited and interested in their apparel; the excitement that is intended from the festivities drive consumers to want to be a part of the action and enthusiasm, as a result they will purchase [specifically themed attire](https://www.trendhunter.com/trends/easter-pack-1). While the products are beneficial to their personal life, the topical products promote consumerism.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 48% | Activity: 68% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Cultural Products:** Companies are being influenced by culture to create specifically tailored products, driving consumer excitement and interest in their apparel and promoting consumerism.
- **Themed Attire:** Products like the New Balance 990 St.Patrick's Day shoe make consumers excited and interested in their apparel, resulting in purchases of specifically themed attire.
- **Festive Consumerism:** Topical products inspired by traditions and festivities drive consumer desire to be part of the action and enthusiasm, leading to the purchase of themed attire.

### Sectors Adopting This

- **Footwear Manufacturing:** The New Balance 990 St.Patrick's Day shoe showcases the potential for creating themed footwear that taps into cultural celebrations and traditions.
- **Apparel Design:** The demand for specifically themed attire, like the emerald green sneakers, presents an opportunity for apparel designers to create culturally-inspired and customized clothing.
- **Retail:** The popularity of themed products, such as the St.Patrick's Day shoe, drives consumer interest and boosts sales in the retail industry, particularly in seasonal and festive merchandise.

## Related on Trend Hunter

- [Festive Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-1.md)
- [Rich Green Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993-1.md)
- [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md)
- [Green Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede-colorway.md)
- [Pastel-Tonal Festive Sneaker Collections](https://www.trendhunter.com/trends/easter-pack-1.md)
- [Textural Green Leather Sneakers](https://www.trendhunter.com/trends/99ginger.md)
- [Easter-Honoring Lifestyle Sneakers](https://www.trendhunter.com/trends/9975-easter.md)
- [Light Mossy Green Sneakers](https://www.trendhunter.com/trends/dark-olivine-colorway.md)
- [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md)