# Sweet Low-ABV Ciders Stowford Press Sweet Apple Has a Light, Easy Drinking Profile By Michael Hemsworth | Published 2026-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stowford-press-sweet-apple References: [retailtimes](https://retailtimes.co.uk/stowford-press-launches-sweet-apple-variant/) & [westons-cider](https://www.westons-cider.co.uk/our-ciders/stowford-press)  [Stowford Press Sweet Apple](https://www.trendhunter.com/trends/stowford-press-pint-cans) is the newest addition to the cider maker's portfolio that responds to the changing landscape in the category and offers consumers something that might speak more to their preferences. The cider features a highly effervescent profile that's easy to sip and boasts a bouquet of flavors that work well with one another. This includes base notes of pressed English apple alongside soft pear and elderflower to achieve gentle, sweet and balanced taste. The product responds to the changing marketplace where consumers are, according to reports, shifting towards more authentic drinks that are traditionally crafted. Head of Marketing. & Strategy Sally McKinnon commented on the Stowford Press Sweet Apple saying, "With around 90% of UK drinkers moderating their alcohol consumption in some way, there is a clear opportunity for retailers to tap into this demand. Stowford Press Sweet Apple offers an exciting new choice – distinct from other brands and RTD options – that’s ideal for relaxed, social occasions or unwinding at the end of the day.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 43% | Activity: 47% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-abv Sparkling Drinks:** A surge in highly effervescent, low-alcohol beverages creates scope for novel product forms that preserve sensory enjoyment while reducing alcohol content. - **Flavor-forward Authenticity:** Growing consumer preference for traditionally crafted drinks with layered fruit and botanical notes elevates demand for transparent sourcing and nuanced flavor development. - **Moderation-driven Social Drinking:** Widespread moderation behavior among consumers is reshaping social occasions toward lighter, sessionable options that retain ritual and conviviality. ### Sectors Adopting This - **Cider and Craft Beverage:** Artisanal producers are positioned to experiment with hybrid fermentations and ingredient pairings that differentiate low-ABV offerings on flavor complexity rather than alcohol strength. - **Retail and Grocery:** Merchandisers face opportunities to curate dedicated moderation-focused assortments and in-store storytelling that highlight provenance and tasting profiles. - **Hospitality and On-premise:** Bars and restaurants can expand menus with low-ABV, effervescent options that maintain experiential value for patrons seeking lighter drinking choices. ## Related on Trend Hunter - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Fall-Inspired Juice Flavors](https://www.trendhunter.com/trends/pressed-juicerys-spiced-apple-cider.md) - [Low-Alcohol Cider Shandies](https://www.trendhunter.com/trends/cider-shandy.md) - [Alcohol-Free Pink Lady Ciders](https://www.trendhunter.com/trends/noughty-pink-lady.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Boldly Flavored Cider Ranges](https://www.trendhunter.com/trends/kopparberg-sweet-vintage.md) - [Refreshingly Light Summertime Ciders](https://www.trendhunter.com/trends/crisp-apple-cider.md) - [Small-Batch British Cider Ranges](https://www.trendhunter.com/trends/thatchers-cider-barn.md)