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# Light Backpack-Friendly Coolers
StowCo's Portable Drink Cooler Keeps Drinks Cold for Five Hours

By Grace Mahas | Published 2019-05-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/stowcos-portable-drink-cooler
References: [thegadgetflow](https://thegadgetflow.com/portfolio/portable-drink-cooler/) & [amazon](https://www.amazon.com/StowCo-Portable-Cooler-Insulated-Lightweight/dp/B07C8966ND?tag=trenhunt0f-20)

The summer heat can get the best of anyone, which is why StowCo's portable drink cooler is perfect for anyone looking to enjoy a refreshing brew with friends this time of year. The cooler is discreet, resembling a laptop case with it's sleek and slim design.

The case of StowCo's portable drink cooler is made from semi-solid materials to ensure glass bottles do not break. And the cooler can fit a surprising amount of drinks — up to six beer bottles, 10 cans of beer, or three wine bottles. Better yet, the mobile cooler keeps your beverages cold for up to five hours thanks to the [closed-cell foam insulation](https://www.trendhunter.com/trends/freezill-soft-cooler). With its compact, lightweight design, the cooler can [fit into most backpacks](https://www.trendhunter.com/trends/ninja-frostvault-go), making it the perfect go-to for all your summer events.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 86% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Portable Drink Coolers:** Disruptive innovation opportunity: Develop a portable cooler that uses advanced insulation to keep drinks cold for longer periods of time.
- **Stylish and Slim Design:** Disruptive innovation opportunity: Create trendy and sleek coolers that can be easily carried and do not compromise on functionality or durability.
- **Multi-purpose Coolers:** Disruptive innovation opportunity: Design coolers that can accommodate different types of drinks and offer versatile storage options.

### Industries Being Reshaped

- **Outdoor Recreation:** Disruptive innovation opportunity: Combine outdoor recreation and beverage cooling technology to create innovative solutions for camping, picnics, and other outdoor activities.
- **Travel and Hospitality:** Disruptive innovation opportunity: Develop lightweight and portable coolers for travelers to enjoy chilled beverages on the go.
- **Event Planning and Catering:** Disruptive innovation opportunity: Offer customizable and branded coolers for event planners and caterers to enhance their beverage service and branding.

## Related on Trend Hunter

- [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md)
- [Compressor-Equipped Cooler Backpacks](https://www.trendhunter.com/trends/chillbee-sofichill.md)
- [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md)
- [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md)
- [Ice-Free Beverage Coolers](https://www.trendhunter.com/trends/iceless-coolers.md)
- [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md)
- [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md)
- [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md)
- [AC-Equipped Camping Coolers](https://www.trendhunter.com/trends/solo-stove-windchill-47.md)