# Astronomical Pun Packaging Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop By Amelia Roblin | Published 2013-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stoutnik-beer-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/03/stoutnik.html) & [hiredgunscreative](http://hiredgunscreative.com/) The deep color of its contents is spotlighted in Stoutnik Beer packaging. Supposedly brewed to take a mesmerizingly dark shade, the [Russian imperial stout](https://www.trendhunter.com/trends/blackout-stout) is bottled in [matte black glass](https://www.trendhunter.com/trends/nightjar) and labeled by matching ebony stickers. Color, however, was not the only reference that Hired Guns Creative hoped to make between the alcoholic beverage and its brand identity. The geographic origin of the type of booze inspired the name of the drink and additional aspects of its image. A play on the word "Sputnik," a Soviet satellite, the name has been modified so that it also suggests the strength of the brew. The text has been applied in prismatic foil for a [celestial aesthetic](https://www.trendhunter.com/trends/galactic-gift-pack) and a spherical object appears to soar across the background. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dark Brew Branding:** Opportunity for alcohol brands to emphasize the color and uniqueness of their dark brews in packaging designs. - **Celestial-themed Packaging:** Opportunity for brands to incorporate celestial and astronomical themes in their packaging designs to capture consumer attention. - **Word Play Naming:** Opportunity for brands to use play on words in naming to evoke emotions and create memorable brand identities. ### Industries Being Reshaped - **Alcohol:** Alcohol brands can take advantage of unique and creative packaging designs to differentiate their products and stand out from competitors. - **Design:** Design companies can offer creative packaging solutions to help alcohol brands create distinctive brand identities. - **Advertising:** Advertising agencies can assist alcohol brands in creating unique and memorable brand names, packaging designs and campaigns to attract consumers to try their products. ## Related on Trend Hunter - [Explosively Strong Imperial Stouts](https://www.trendhunter.com/trends/strong-imperial-stouts.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [International Micro-Brewed Stouts](https://www.trendhunter.com/trends/origin-of-darkness.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Malt Drink Brand Stouts](https://www.trendhunter.com/trends/supermalt-stout.md)