# Spooky Advent Calendars Igloo Books Launches a New Storybook Advent Calendar With Disney By Jana Pijak | Published 2025-09-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/storybook-advent-calendar References: [amazon](https://www.amazon.com/dp/1836505280?ref=cm_sw_r_ffobk_cp_ud_dp_9F4WVR3AJ29JWMCDV5WH&tag=trenhunt0f-20)  The Tim Burton’s The Nightmare Before Christmas Storybook Advent Calendar transforms the holiday countdown into a daily celebration. Each of the 24 doors reveals a mini storybook, adding a spark of joy and building excitement all December long. Behind each window, readers can discover spooky adventures with Jack Skellington, Sally, Zero, Oogie Boogie, and the rest of Halloween Town’s famous residents. For the 2025 holiday season, [Igloo Books](https://www.trendhunter.com/trends/drinks-cooler) is expanding the magic with this release and two other new Storybook Advent Calendars, created in partnership with [Disney](https://www.trendhunter.com/trends/advent-calendars-for-2025) to make the season even more memorable for the whole family. The other advent calendar options include Disney’s Stitch Advent Calendar and Marvel’s Spidey & His Amazing Friends Advent Calendar, all now available on [Amazon](https://www.trendhunter.com/trends/beetles-christmas-advent-calendar). Image Credit: Igloo Books ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 71% | Activity: 77% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Spooky Storybook Advent Calendars:** Integrating beloved spooky themes into traditional holiday countdowns creates a unique fusion, enchanting both children and adults alike with daily storytelling surprises. - **Collaborative Holiday Merchandise:** Leveraging popular characters from major franchises like Disney and Marvel in holiday products fosters cross-audience appeal and bolsters seasonal sales opportunities. - **Themed Holiday Experiences:** Transforming conventional holiday traditions into themed experiences with exclusive content reshapes market dynamics and enhances consumer engagement. ### Sectors Adopting This - **Publishing Industry:** The creation of themed storybook advent calendars demonstrates a significant potential for innovative product lines, expanding the realm of collectible literary merchandise. - **Entertainment Franchise Merchandise:** The integration of popular franchise characters into festive products broadens licensing opportunities, opening channels for new holiday-themed merchandise. - **Retail E-commerce:** The online availability of exclusive seasonal products through platforms like Amazon boosts last-minute holiday shopping trends and enhances digital marketplace dynamics. ## Related on Trend Hunter - [Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/13-nights-of-halloween-advent-calendar.md) - [Spooky Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/halloweenthemed-advent-calendar.md) - [Playful Plush Advent Calendars](https://www.trendhunter.com/trends/squishmallows-advent-calendars.md) - [Toy Brick Advent Calendars](https://www.trendhunter.com/trends/advent-calendars-for-2025.md) - [Spooky Treat-Inspired Calendars](https://www.trendhunter.com/trends/31-days-of-halloween.md) - [Bookish Advent Calendars](https://www.trendhunter.com/trends/advent-calendar-for-book-lovers.md) - [Superhero-Themed Puzzled Advent Calendars](https://www.trendhunter.com/trends/avengers-advent-calendar.md) - [Collectible Figurine Advent Calendars](https://www.trendhunter.com/trends/pocket-pop-advent-calendar.md) - [Magical Toy Advent Calendars](https://www.trendhunter.com/trends/lego-harry-potter.md)