# Pop-Up Wellness Outlets The Newest Version of the STORY Retail Space is Themed After Health By Laura McQuarrie | Published 2016-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/story-retail References: [wellandgood](http://wellandgood.com/2016/01/18/story-wellness-popup-nyc/) & [thisisstory](http://thisisstory.com/) Every so often, New York City's STORY retail store completely changes its theme, much like an art gallery that features ever-changing curated collections. In the spirit of the arrival of a new year and all of the resolutions that come along with it, STORY's newest installation takes the form of a complete hub for [health and wellness products](https://www.trendhunter.com/trends/target-wellness-assortment). The unique assortment of products includes smart socks and high-tech eating utensils that all play a part in the maintenance of good health and the prevention of disease. As with many STORY retail assortments of the past, this wellness and prevention-themed iteration was developed as part of a collaboration with insurance company [Cigna](https://www.trendhunter.com/trends/safe-zone-activity-day). This is also a space for Cigna to show off its own Virtual Relaxation Pod, which makes use of [Oculus](https://www.trendhunter.com/trends/kat-walk-c2) Rift technology to transport users to relaxing settings with virtual reality. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Wellness Outlets:** The trend of pop-up wellness outlets allows retail spaces to transform and adapt to different themes, providing consumers with unique and immersive shopping experiences. - **Health and Wellness Products:** The trend of focusing on health and wellness products highlights the increasing interest of consumers in maintaining good health and preventing diseases. - **Virtual Reality in Retail:** The trend of incorporating virtual reality technology in retail spaces opens up opportunities for brands to provide innovative and immersive experiences to their customers. ### Where This Applies - **Retail:** The retail industry can take advantage of pop-up wellness outlets to attract customers and create engaging experiences that drive sales. - **Healthcare:** The healthcare industry can collaborate with retail stores to promote health and wellness by showcasing products and services that contribute to prevention and overall well-being. - **Technology:** The technology industry can explore the integration of virtual reality in retail spaces, offering new ways for brands to interact with consumers and showcase their products. ## Related on Trend Hunter - [Therapy-Inspired Retail Concepts](https://www.trendhunter.com/trends/retail-therapy1.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [Wellness Shop-in-Shops](https://www.trendhunter.com/trends/wellness-by-ulta-beauty.md) - [Innovative Wellbeing-Focused Bars](https://www.trendhunter.com/trends/selfridges-1.md) - [Drop-In Wellness Solutions](https://www.trendhunter.com/trends/beyond-yoga.md) - [Tech-Forward Wellness Concepts](https://www.trendhunter.com/trends/wellness-concept.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md)