# Beauty Product Narratives The Ethical Ocean Social Business Guest Post on the Story of Cosmetics By Tiana Reid | Published 2011-06-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/story-of-cosmetics References: [youtube](http://www.youtube.com/watch?v=pfq000AF1i8) & [ethicalocean](http://www.ethicalocean.com/blog/story-cosmetics-impact-beauty-products-healthy-living/) As the Editor and Community Manager of SocialBusiness.org, I wrote a guest post on the Story of Cosmetics for Ethical Ocean, an online boutique that sells all things ethical: environment-friendly, fair trade, people-friendly and organic products are all available for purchase. In the past, Social Business has [written a profile on Ethical Ocean](http://www.trendhunter.com/trends/ethical-ocean), as well as [interviewed CEO Chad Hamre](http://www.trendhunter.com/trends/chad-hamre). What I've always liked about Ethical Ocean is that they have thousands of products, but they're all connected by a common strain of sustainability and social responsibility. When it comes to consumer choice, we're often inundated with it. I tend to feel overwhelmed in big grocery stores and pharmacies. So much choice, but at the same time, none at all. The Story of Cosmetics, a video project by Annie Leonard that came out last year, is a great resource on teaching the basics of the chemicals and toxins found in mislabeled personal care products (a lot of them are). [Click here to read the Social Business guest blog post on the Story of Cosmetics for the Ethical Ocean blog.](http://www.ethicalocean.com/blog/story-cosmetics-impact-beauty-products-healthy-living) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 12% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Beauty Products:** Disruptive innovation opportunity: Develop and market beauty products that prioritize sustainability and social responsibility. - **Chemical-free Personal Care:** Disruptive innovation opportunity: Create and promote personal care products that are free from harmful chemicals and toxins. - **Conscious Consumerism:** Disruptive innovation opportunity: Cater to the growing demand for ethical and eco-friendly products by offering a wide range of options for conscious consumers. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce innovative and sustainable products in the beauty and cosmetics industry that appeal to eco-conscious consumers. - **Personal Care Products:** Disruptive innovation opportunity: Rethink traditional personal care products to develop safer and more environmentally friendly alternatives. - **Ethical Retail:** Disruptive innovation opportunity: Establish an online platform or brick-and-mortar store that exclusively sells ethical and sustainable products across various industries. ## Related on Trend Hunter - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Ethical Skincare Brands](https://www.trendhunter.com/trends/tone-cosmetics.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Sensitive Skincare Brands](https://www.trendhunter.com/trends/sensitive-skincare-brand.md)