# Style Story Sites Uniqlo Shows What the Brand is and Does Through Animation By Tisah Tucknott | Published 2009-06-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/story-animated-ads-uniqlo References: [digitalbuzzblog](http://www.digitalbuzzblog.com/uniqlo-introduction-story-animation/) & [uniqlo](http://www.uniqlo.com/us/introduction/) Japanese fashion brand UNIQLO has created an [animated story](https://www.trendhunter.com/trends/free-your-feet) for their new global website. The 'Introduction to UNIQLO' story shows what the brand is and what it does. The [new summer collection](https://www.trendhunter.com/trends/uniqlo-loungewear) is showcased at the same time as the video transitions between story, images and products. The clothes in this unique UNIQLO story are showcased in a shifting motion of style and colour. **Implications** - While the majority of brands have personal websites, it takes more than just showcasing new collections to entice potential consumers. The power of social media and [interactive technology](https://www.trendhunter.com/trends/asos-live) has brought on new marketing strategies that bridge a connection between shoppers and the brand. This increases interest and it demonstrates just how effective the entertainment element of the Web is when it comes to attracting consumers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Interactive Brand Stories:** The use of interactive storytelling on websites can enhance consumer engagement and build a stronger connection between shoppers and brands. - **Multimedia Product Showcasing:** Integrating videos and images in product showcases can create a dynamic and immersive experience for consumers, increasing interest and driving sales. - **Entertainment Marketing:** Leveraging the power of entertainment elements on the web can attract consumers and differentiate brands in a crowded market. ### Where This Applies - **Fashion:** Fashion brands can utilize interactive storytelling and multimedia showcasing to create unique online experiences for consumers, boosting brand awareness and sales. - **Marketing:** Incorporating entertainment marketing strategies into online campaigns can help companies stand out and connect with target audiences in a more engaging way. - **Technology:** Companies specializing in interactive technologies can provide innovative solutions for brands looking to enhance their online presence and captivate consumers through immersive experiences. ## Related on Trend Hunter - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Retail Expansion Strategies](https://www.trendhunter.com/trends/uniqlo-new-toronto-location.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)