# Alien-Inspired Craft Beers Perrin Brewing Launched the Storming The Gates Area 51 IPA By Grace Mahas | Published 2019-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/storming-the-gates References: [brewbound](https://www.brewbound.com/news/perrin-brewing-company-releases-storming-the-gates-new-england-style-ipa) & [perrinbrewing](https://www.perrinbrewing.com/storming-the-gates-neipa-release/) In light of the recent Internet sensation surrounding aliens and Area 51, Perrin Brewing, a [craft beer distillery](https://www.trendhunter.com/trends/core-legends) based out of Grand Rapids, Michigan, launched a special beer called the Storming The Gates Area 51 Experimental New England style IPA. Perrin Brewing partnered with HOPSTEINER to ensure the beer's flavor profile would be [generously hoppy](https://www.trendhunter.com/trends/easy-dust-ipa) for beer lovers -- be they human or otherwise -- and boasts Lemondrop Lupulin pellets and the newly named Sultana hops. The Storming The Gates IPA also features a well-balanced blend of [pineapple, lemon, and citrus flavors](https://www.trendhunter.com/trends/empyrean-brewing) resulting in a unique and unprecedented palate experience. The intriguing IPA will be available on September 12 on draft and in four-packs of 16 oz cans. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Craft Beer Innovation:** Craft breweries are capitalizing on pop culture trends, such as aliens and Area 51, to create unique and experimental beer flavors. - **Experimental Brewing:** Breweries are partnering with hop suppliers to create innovative flavor profiles using unique hops and ingredients. - **Unprecedented Palate Experience:** Craft breweries are pushing the boundaries of flavor combinations to create new and exciting taste experiences for beer enthusiasts. ### Who This Affects Most - **Craft Beer:** Craft breweries are using disruptive innovation to create new and unique flavors that resonate with consumers. - **Beverage:** The beverage industry can take inspiration from craft breweries in creating experimental and flavor-forward products. - **Food and Drink:** Food and drink companies can explore new flavor combinations and collaborations to provide consumers with novel taste experiences. ## Related on Trend Hunter - [Hyper-Hoppy Double IPAs](https://www.trendhunter.com/trends/hyperhoppy-double-ipa.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Seasonal Craft Beers](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa.md) - [Experimental Craft IPAs](https://www.trendhunter.com/trends/craft-ipa.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Experimental Summer IPAs](https://www.trendhunter.com/trends/summer-ipa.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Frozen Pizza-Inspired Beers](https://www.trendhunter.com/trends/voodoo-ranger-ipizzaa.md) - [Hazy Watermelon IPAs](https://www.trendhunter.com/trends/beavertown-lunar-melon.md)