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# Pretty Pastel Timepieces
The 'Storm New Vesta' Watch Mixes Femininity with Masculinity

By Tiana Reid | Published 2010-08-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/storm-new-vesta
References: [luxist](http://www.luxist.com/2010/08/09/storm-new-vesta-ladys-watch-review/) & [stormwatches](http://www.stormwatches.com/)

London's watch company [Storm](https://www.trendhunter.com/trends/storm-jacket), has come out with a line of timepieces dubbed 'Storm New Vesta.' These watches mix a typically masculine shape and design with pretty [pastel colors](https://www.trendhunter.com/trends/arnold-son-dstb-42) including baby blue and baby pink. The [gold details](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex) also offer a feminine luxe feel.

The 'Storm New Vesta' is made of gold-plated steel and colored plastic, making it a lightweight and inexpensive option for those looking to own a luxury watch, without the hefty price tag.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 43% | Activity: 29% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Pastel Timepieces:** Incorporating pastel colors into traditionally masculine watch designs can offer a unique blend of femininity and masculinity.
- **Feminine Luxe Feel:** Adding gold details to timepieces can create a luxurious and feminine aesthetic.
- **Affordable Luxury Watches:** Using gold-plated steel and colored plastic can provide lightweight and less expensive yet high-quality options for luxury watch enthusiasts.

### Industries Being Reshaped

- **Fashion Accessories Industry:** The fashion accessories industry can explore incorporating pastel colors and gold details into their product lines to cater to customers seeking a blend of femininity and masculinity in their accessories.
- **Luxury Goods Industry:** Luxury goods companies can tap into the demand for affordable luxury by offering timepieces made of gold-plated steel and colored plastic with a feminine luxe feel.
- **Watchmaking Industry:** The watchmaking industry can embrace the trend of pretty pastel timepieces to attract customers who are looking for lightweight, inexpensive options that still exude elegance and luxury.

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- [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md)
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- [Gold-Plated Leather Watches](https://www.trendhunter.com/trends/heaven-mayhem.md)
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