# Shipwrecked Sportswear Editorials The Storm GQ Style China Portrait Series is Weather-Proof By Jana Pijak | Published 2013-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/storm-gq-style-china References: [malemodelscene.net](http://www.malemodelscene.net/editorial/christopher-bunn-and-dominik-bauer-by-giampaolo-sgura-for-gq-style-china/) & [malemodelscene.net](http://www.malemodelscene.net/magazines/gq-style-china/) The 'Storm' GQ Style China editorial graces the Asian publication's Spring/Summer 2013 issue. Famed Italian photographer Giampaolo Sgura captures models Christopher Bunn and Dominik Bauer as they pose on a ship that has been caught in the middle of a violent storm. The guys are outfitted by stylist Grant Pearce who dresses them in designer sportswear pieces from labels that include [Moncler](https://www.trendhunter.com/trends/moncler-and-jw-anderson), [Club Monaco](https://www.trendhunter.com/trends/aaron-levine) and Ralph Lauren to name a few. The 'Storm' GQ Style China image series features the latest in rugged athleticwear that is both style-conscious and weather-proof for its wearer. From [elegant rainwear](https://www.trendhunter.com/trends/pieces-for-rainy-days) to comfortable casuals, this editorial sets the tone for summer and redefines a traditionally preppy sportswear aesthetic into a menswear mix that is not only prim but practical. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Weather-proof Athleticwear:** Opportunity for brands to create stylish sportswear that can withstand harsh weather conditions. - **Rugged Sports Fashion:** Innovative opportunity for designers to create sports fashion that is both comfortable and visually appealing. - **Stormy Photoshoots:** Potential opportunity for photographers and fashion publications to explore more stormy and weather-related themed photoshoots. ### Sectors Adopting This - **Sportswear:** An opportunity for the sportswear industry to create clothing that is both stylish and functional. - **Fashion Photography:** Opportunity for fashion photographers to explore themes that incorporate weather and the natural elements. - **Magazine Publication:** Innovation for fashion publications and magazines to incorporate new themes, like weather, into their photoshoots. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)