# Flexible Family Benefits Stork Club Offers Flexible Maternity Care and Family Planning Options By Jana Pijak | Published 2020-07-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stork-club References: [joinstorkclub](https://joinstorkclub.com/family) Stork Club is a maternity care and insurance coverage provider that is "committed to building family-friendly workplaces." Aiming to help individuals balance parenthood and a successful career more seamlessly, the platform was inspired by founder Jeni' Mayorskaya's personal infertility story and the fears surrounding a rarely talked about issue that affects millions of women around the globe. After being diagnosed with [reproductive disorders](https://www.trendhunter.com/trends/reproductive-health-clinic), Jeni faced increased stress both personally and professionally while also being met with high treatment costs. Her company helps female professionals experiencing similar issues by connecting them to top [fertility specialists and family planning](https://www.trendhunter.com/trends/fertility-plan) professionals at an affordable rate. Founded in 2018, Stork Club is now providing family-focused benefits to thousands of people and corporate partners in the US. Most recently, the company introduced a "comprehensive suite of [Flexible Family Benefits](https://www.trendhunter.com/trends/healthcare-benefit-plan) that include both Fertility and Parental programs designed for large enterprises." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Flexible Family Benefits:** Implementing flexible family benefits can promote work-life balance and improve employee retention in companies. - **Family Planning Services:** Family planning services can provide a solution for professionals struggling with infertility or parenthood while maintaining a successful career. - **Maternity Care Providers:** Maternity care providers, like Stork Club, can help individuals balance parenthood and career success by offering affordable access to fertility specialists and family planning professionals. ### Industries Being Reshaped - **Healthcare Industry:** The healthcare industry could benefit from partnering with family benefit providers to offer comprehensive family planning services. - **Insurance Industry:** The insurance industry can offer flexible and affordable maternity care coverage options for individuals and corporate partners. - **Employment Services Industry:** Employment services can offer family-focused benefits to their clients as a way to attract and retain top talent. ## Related on Trend Hunter - [Comprehensive Fertility-Wellness Brands](https://www.trendhunter.com/trends/fertilitywellness-brand.md) - [Family-Building Employee Benefits](https://www.trendhunter.com/trends/family-building-opportunities.md) - [At-Home Fertility Care](https://www.trendhunter.com/trends/wisp.md) - [Fertility Support Communities](https://www.trendhunter.com/trends/babymantra.md) - [IVF Insurance Programs](https://www.trendhunter.com/trends/ivf-insurance.md) - [Personalized Employee Benefits Platforms](https://www.trendhunter.com/trends/beyond-beta.md) - [Business-Targeted Menopause-Friendly Membership Programs](https://www.trendhunter.com/trends/menopausefriendly-membership.md) - [Updated Fertility App Features](https://www.trendhunter.com/trends/berry-fertility.md) - [Affordable Subscription Healthcare](https://www.trendhunter.com/trends/flex-family-health-direct.md)