# Social Media Video Festivals The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram By Laura McQuarrie | Published 2017-07-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/stories-on-instagram References: [adsoftheworld](http://adsoftheworld.com/media/integrated/instagram_stories_are_everywhere) & [digitalagencynetwork](https://digitalagencynetwork.com/celebrate-stories-instagram-held-festival-cologne/) The Insta Stories Festival, promoting Stories on [Instagram](https://www.trendhunter.com/trends/instagram-family-popup), was recently held in Cologne as part of the culmination of Wieden + Kennedy Amsterdam's global, multi-channel 'Stories Are Everywhere' campaign. At the festival, young social media users gathered along with notable attendees like German influencer Dagi Bee to enjoy—and take photos of—a large-scale BOOM BOOM BANG BANG confetti cannon, a donut wall, an Oguturi boom forest and a variety of Stories inspired by the on-site activations. While there are many [social media campaigns](https://www.trendhunter.com/trends/hijack-socialization) that are executed solely online, a number of brands are now experimenting with [online-to-offline initiatives](https://www.trendhunter.com/trends/halsey-fest) as a means of engaging users with dynamic, real-world experiences that they can't help but share with others. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 48% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Social Media Festivals:** Opportunity for brands to create offline experiences that encourage social media sharing and engagement. - **Instagram Stories Promotion:** Increasing focus on promoting Instagram Stories as a key social media format. - **Online-to-offline Initiatives:** Brands exploring ways to connect online campaigns with real-world experiences. ### Who This Affects Most - **Marketing and Advertising:** Opportunity for agencies to develop experiential marketing campaigns that blur the lines between online and offline worlds. - **Event Planning and Management:** Companies specializing in event planning can offer services to brands looking to create memorable offline experiences for social media users. - **Social Media Platforms:** Platforms like Instagram can capitalize on the growing popularity of Instagram Stories by offering new features and tools to enhance user experiences. ## Related on Trend Hunter - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Resourceful Digital Platform Events](https://www.trendhunter.com/trends/instagram-family-popup.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md)