# Literacy-Encouraging Kites Stories in the Sky Uses Kites Printed with Stories to Entice Kids By Laura McQuarrie | Published 2015-05-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/stories-in-the-sky References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/stories-sky-use-kites-promote-children-reading/) & [ceudehistorias.br](http://www.ceudehistorias.com.br/index-en.html) Encouraging literacy in young kids can be a challenge, but by introducing the Stories in the Sky reading campaign from a perspective of fun, Instituto Pró-Livro makes it seem like less of a chore. The [reading initiative in Brazil](https://www.trendhunter.com/trends/indigos-2026-reading-challenge) involved collaborating with a number of well-known Brazilian authors and artists to feature their words and illustrations on the fabric of 500 kites. Since the availability of [reading materials in rural communities](https://www.trendhunter.com/trends/latin-america-memorial-library) is limited, kids usually read only what is assigned to them in school, or what is available to them at the [local library](https://www.trendhunter.com/trends/library-of-us). Reading books from these places is usually done begrudgingly, but Stories in the Sky evokes curiosity and literally has enjoyable reading material fall from the sky. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Literacy-encouraging Kites:** Kites printed with stories is a novel way to encourage literacy in children. - **Interactive Learning:** Using kites to make reading an interactive and fun experience can revolutionize the way children learn. - **Community Collaborations:** Collaborating with local authors and artists can help promote literacy while also supporting the community. ### Where This Applies - **Publishing:** Publishers can explore creating books and reading materials that are specifically designed to be flown on kites, opening up a new market for innovative book formats. - **Education:** Educational institutions can use this model to encourage children to learn in non-traditional ways, creating opportunities for interactive learning. - **Marketing:** Marketing agencies can use kites to create interactive campaigns, evoking curiosity and excitement in consumers while effectively promoting their products and services. ## Related on Trend Hunter - [Children-Focused Literacy Campaigns](https://www.trendhunter.com/trends/literacy-campaigns.md) - [Early Literacy Campaigns](https://www.trendhunter.com/trends/everything-starts-with-reading.md) - [Childhood Literacy-Promoting Initiatives](https://www.trendhunter.com/trends/childhood-literacy.md) - [Gamified Nighttime Reading](https://www.trendhunter.com/trends/storymate.md) - [Child-Friendly Adaptive Storytelling](https://www.trendhunter.com/trends/zora-learning.md) - [Children’s Story Platforms](https://www.trendhunter.com/trends/thekidsstorycom.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md)