# eSports Restaurant Cafes 'Storia' by Square Enix is a Destination for Viewing Video Game Contests By Laura McQuarrie | Published 2016-09-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/storia References: [en.rocketnews24](http://en.rocketnews24.com/2016/09/02/tokyo-is-getting-a-sports-bar-style-restaurant-where-diners-can-watch-video-game-contests/) & [storia-cafe](http://storia-cafe.com/) 'Storia' is the name of a new bar-style restaurant from [Square Enix](https://www.trendhunter.com/trends/tsun-scoops) that's set to open soon in the downtown of Tokyo, Japan. Aside from offering a casual dining experience, the new establishment will be a place that will entice gamers with its "theater cafe" experience. Rather than showing content movies or sport matches on the screens that are scattered throughout the space, Square Enix will be broadcasting gameplay from video games, including ones that come from other video game publishers. While there are dozens of dedicated [eSports](https://www.trendhunter.com/trends/belong-gaming-arenas-1) events that are extremely popular around the world, this type of dining establishment introduces an entirely new way for gamers to immerse themselves into the world of video game entertainment. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Esports-dining:** Creating dedicated spaces for gamers to eat, drink and spectate video game competitions. - **Theater-cafes:** Using venues that are typically designated to film screenings as gaming arenas. - **Multimedia-broadcasting:** Expanding the horizons of video game viewing and shaping the way that people experience gaming commentary and critiques. ### Who This Affects Most - **Restaurant:** Innovating the restaurant business to cater to the needs of the growing gaming community. - **Gaming and Esports:** Exploring new ways to establish the gaming industry as a viable form of entertainment and business in the global market. - **Media and Entertainment:** Redefining what constitutes as ‘entertainment’ and taking into account the growing interest in gaming and eSports content. ## Related on Trend Hunter - [Game-Inspired Culinary Experiences](https://www.trendhunter.com/trends/playstation-canada-x-opentable.md) - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md) - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [eSports-Ready Hotel Suites](https://www.trendhunter.com/trends/luxury-gaming-suite.md) - [Mobile Game-Themed Cafes](https://www.trendhunter.com/trends/iswii-angry-birds.md) - [British Esports Venues](https://www.trendhunter.com/trends/level-tap.md) - [Singaporean Esports Facilities](https://www.trendhunter.com/trends/xm-studios.md) - [Cafe-Based Watch Parties](https://www.trendhunter.com/trends/sidequests.md) - [Game-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/tsun-scoops.md)